Only 5 days left to log your bookings for the 2026 Destination Immersion!

Philadelphia, Pennslyvania

In partnership with Aer Lingus, American Airlines and British Airways, the 2026 Brand USA Destination Immersion will take 60 U.K. & Irish agents on six spectacular road trip itineraries across the United States, showcasing the breadth and diversity of experiences on offer. The trip will depart on Thursday 23rd April and arrive back in the U.K. and Ireland on Saturday 2nd May. To celebrate its 11th year, the 2026 Destination Immersion will conclude with an unforgettable finale in Seattle, Washington.

The exciting itineraries for 2026 have now been announced!

Carolina Charm: From Capital Culture to Coastal Escapes (Ireland Only)

Discover the Carolinas by venturing to Raleigh, North Carolina, continuing on to Myrtle Beach, South Carolina, and completing the trip in Charlotte, North Carolina.

Southwest Splendor: Vegas Lights and Canyon Heights

Starting in Las Vegas, Nevada, agents will journey through Arizona, taking in Williams, Flagstaff and Sedona, before completing the trip in Phoenix.

Golden State Gems: Iconic Beaches and Seaside Cities

Explore the Golden State, starting in Santa Monica, California, at the western end of the iconic Route 66, traveling along the coast through San Diego, and concluding in Huntington Beach.

Route 66 Roots: Great Rivers & Epic Road Trips

Journey through Illinois, starting at the beginning of the iconic Route 66 in Chicago, rediscovering key stops along the way, and wrapping up in St Louis, Missouri.

Southern Sounds: Louisiana Greats to the Lone Star State

Discover the American South, starting in New Orleans, Louisiana, traveling through Baton Rouge and Shreveport, and concluding the trip in Fort Worth, Texas.

Pacific Adventure: City Charm and Alpine Awe

Explore the Pacific Northwest, spending time in and around Portland, Oregon, before continuing on to Washington State.

The incentive is ending on Saturday 28 February so start logging now!

How to enter:

Submit bookings on the USA Discovery Program here
Complete the 2026 Destination Immersion Airlines Badge here

Join the Brand USA Webinar Series: Kick Off Across America, Big City Goals – New York and Beyond

Join us for the next episode in the Brand USA Webinar Series, Kick Off Across America: Big City Goals – New York and Beyond, where we spotlight one of the most iconic destinations on the planet as it gears up for the excitement of the 2026 World Cup.

Date: Wednesday 4th March 2026

Time: 11:00 AM

This session will focus on New York City and New York State, and how you can create unforgettable itineraries for your clients that blend match-day excitement with classic East Coast experiences. With England and Scotland group-stage matches taking place in the New York/New Jersey area, demand is set to soar – making now the perfect time to get inspired and informed.

Hear from leading destination and airline partners as they share insights, inspiration, and practical tips to help you sell New York and beyond with confidence:

• New York City Tourism & Conventions – discover why NYC is a must-visit World Cup base, from iconic sights and neighbourhood culture to easy access to match venues in New Jersey.
• New York State – explore how clients can go beyond the city, from upstate escapes and scenic road trips to iconic landmarks like Niagara Falls and the Hudson Valley.
• Delta Air Lines – learn how seamless air connections make New York one of the easiest gateways for UK travellers heading to the World Cup and wider USA adventures.

Plus, there are some exciting prizes up for grabs by joining us live!

Whether your clients are travelling to cheer on England or Scotland, or simply want to soak up the electric World Cup atmosphere in one of the world’s greatest cities, this session will give you the tools and inspiration to score big.

Register here!

Get 2026 Inspiration on The America The Beautiful Website

America The Beautiful Website

With the Route 66 Centennial, America 250, and the World Cup all taking place, 2026 offers a rare convergence of events. This milestone year will shine a global spotlight on the USA’s rich history, culture, and landscapes.

To help agents capitalise on this momentum, Brand USA has launched America The Beautiful, a new trip-planning platform designed to inspire travel across the USA. The hub brings together AI-powered itinerary ideas, tools for building road trips and multi-centre holidays, and curated content highlighting must-see experiences nationwide. One of its key features is America The Beautiful Game, which helps shape trips around the World Cup by linking host cities with nearby attractions, while the platform also showcases America 250 content to inspire itineraries around the nation’s 250th anniversary.

You can explore suggested routes connecting cities with national parks, cultural highlights, foodie neighbourhoods and iconic sights, making it easy to extend stays and create richer, more engaging USA holidays.

Click here to explore our America The Beautiful page for inspiration and start shaping standout itineraries for 2026 and beyond.

Badge Spotlight: Discover Oregon

Oregon is a captivating and diverse state in the Pacific Northwest, distinguished by its stark geographical contrasts that stretch from the rugged, windswept Pacific coastline to the high desert of the interior. Often celebrated for its deep environmental consciousness, it offers a harmonious mix of quirky urban living and untamed wilderness, featuring landmarks such as the majestic Mount Hood, the breathtaking Columbia River Gorge and the azure depths of Crater Lake. The state boasts a thriving artisan identity, underpinned by a world-class wine region famous for Pinot Noir, a pioneering craft beer scene and the innovative ‘Silicon Forest’ tech hub. With its scenic coastal drives, vibrant cultural centres like Portland and boundless opportunities for hiking and skiing, Oregon is a perfect getaway for both adventurous spirits and passionate food lovers.

Mount Hood, Oregon

RoadTrips USA Spotlight: Wild West: Wild West: Cowboys, Country Music and Barbecue

This thirteen-day “Wild West” road trip itinerary spans Tennessee, Missouri, Kansas, Oklahoma, and Texas, offering travellers a rich blend of cowboys, country music, and barbecue across the American heartland. The journey begins in Nashville with tours of iconic sites such as Music Row and the Opry House, before moving to St. Louis to explore the National Blues Museum and the Gateway Arch. As the route continues west to Kansas City and Wichita, visitors can sample world-renowned barbecue and experience 1870s frontier life at the Old Cowtown Museum. The itinerary then highlights Native American heritage and cowboy culture in Oklahoma through stops at the Cherokee National History Museum and the National Cowboy & Western Heritage Museum. Finally, the trip concludes in Texas, where travellers can witness authentic cattle drives in the Fort Worth Stockyards and enjoy the vibrant live music scene in Austin

Mobile Passport Control Global Entry App

Mobile Passport Control (MPC) allows eligible travelers to submit their travel document, photo, and customs declaration information through a free, secure app on their smartphone or other mobile device. The use of MPC streamlines the traveler’s entry process into the United States by reducing passport control inspection time and overall wait time. Use of MPC does not require pre-approval. Travelers who successfully use the MPC app will no longer have to complete a paper form or use an APC kiosk. As a result, travelers may experience shorter wait times, less congestion and efficient processing.

The U.S. CBP’s (United State’s Customs and Border Protection) MPC app is a free application that can be downloaded from the Apple App store and Google Play.

Click here to find out more.