Travelbiz E-Zine
19
August
2025

oneworld Alliance renews PRISM partnership with Sabre

#Traveltradetogether

Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, announced the renewal of a longterm partnership with oneworld®, one of the world’s largest global airline alliances, through PRISM™, Sabre’s cloud-based corporate travel data and analytics platform. This renewal marks a significant milestone, reinforcing PRISM’s status as the industry’s global standard for airline corporate contract management and strengthening Sabre’s position as a leading provider of insight-driven travel technology solutions.

PRISM is a globally trusted solution used by over 30 airlines and alliances to grow and manage their corporate sales programs. Unlike tools that rely on third-party data, PRISM offers end-to-end control, processing over 13 million tickets monthly from 4,500+ sources in 160+ countries. With data from 26,000+ corporations, it delivers deep, accurate insights into corporate travel behavior. Airlines benefit from powerful tools like 350+ reports, automated peer analysis, contract modeling, and a patented decision science framework to build smarter offers and optimize performance.

“This renewal reflects the continued trust that leading airline alliances place in Sabre and PRISM,” said Darren Rickey, Senior Vice President, Global Airline Sales and Accounts at Sabre. “PRISM is uniquely positioned to help our partners unlock the full value of their corporate relationships by combining real-time intelligence, predictive analytics, and deep domain expertise. We are proud to support their success with a globally scalable platform designed for today’s complex travel landscape.”

This deal positions Sabre and PRISM for further expansion within the Oneworld network and other global markets. As Sabre continues to invest in modular, retailing-focused technologies that support modern Offer and Order models, PRISM remains a critical part of the company’s vision to lead in personalized and data-powered airline retailing.

Subscribe to our E-Zine

    More

    from latest edition

    Three brand new Aer Lingus routes take to the skies
    30th April 2026

    Three brand new Aer Lingus routes take to the skies

    Aer Lingus will expand its summer schedule this weekend by introducing three new short-haul routes. A new service from Cork to Nice will commence on Saturday, while two new routes from Dublin to...

    Read more
    60% of Irish Holidaymakers yet to book their 2026 holiday
    29th April 2026

    60% of Irish Holidaymakers yet to book their 2026 holiday

    The latest Travel Sentiment Survey from Click&Go Holidays reveals Irish holidaymakers remain eager to travel but are taking a more cautious approach to booking, with rising costs and geopolitica...

    Read more
    San Diego brings year-round sunshine to Dublin
    29th April 2026

    San Diego brings year-round sunshine to Dublin

    Our very own Ita Hendrick (Travelbiz Trade Partner Executive) was delighted to join Benjamin Eastman, Senior Director of Tourism Development, San Diego Tourism Authority, alongside Alex Perez, S...

    Read more
    Orient Express and Chantiers de L’atlantique Celebrate the Naming of Orient Express Corinthian, the World’s Largest Sailing Yacht, in Saint-Nazaire
    29th April 2026

    Orient Express and Chantiers de L’atlantique Celebrate the Naming of Orient Express Corinthian, the World’s Largest Sailing Yacht, in Saint-Nazaire

    Orient Express and Chantiers de l'Atlantique today celebrate the baptism of Orient Express Corinthian, the world's largest sailing yacht, at the Joubert graving dock in Saint-Nazaire. 

    Read more
    Riviera Travel Expands Solo Cabin Availability Across Selected 2026 River Cruises
    29th April 2026

    Riviera Travel Expands Solo Cabin Availability Across Selected 2026 River Cruises

    As the leading river cruise operator for solo guests, Riviera Travel has announced an enhanced range of specially priced solo cabins across a selection of its most popular river cruise departure...

    Read more
    Over 56,000 passengers set to travel through Shannon Airport over May Bank Holiday period, up 9% on 2025
    29th April 2026

    Over 56,000 passengers set to travel through Shannon Airport over May Bank Holiday period, up 9% on 2025

    Shannon Airport is getting ready for a busy May bank holiday period, with more than 56,000 passengers expected to travel through the airport. This represents an increase of 9% on the same period...

    Read more