Travelbiz E-Zine
19
August
2025

oneworld Alliance renews PRISM partnership with Sabre

#Traveltradetogether

Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, announced the renewal of a longterm partnership with oneworld®, one of the world’s largest global airline alliances, through PRISM™, Sabre’s cloud-based corporate travel data and analytics platform. This renewal marks a significant milestone, reinforcing PRISM’s status as the industry’s global standard for airline corporate contract management and strengthening Sabre’s position as a leading provider of insight-driven travel technology solutions.

PRISM is a globally trusted solution used by over 30 airlines and alliances to grow and manage their corporate sales programs. Unlike tools that rely on third-party data, PRISM offers end-to-end control, processing over 13 million tickets monthly from 4,500+ sources in 160+ countries. With data from 26,000+ corporations, it delivers deep, accurate insights into corporate travel behavior. Airlines benefit from powerful tools like 350+ reports, automated peer analysis, contract modeling, and a patented decision science framework to build smarter offers and optimize performance.

“This renewal reflects the continued trust that leading airline alliances place in Sabre and PRISM,” said Darren Rickey, Senior Vice President, Global Airline Sales and Accounts at Sabre. “PRISM is uniquely positioned to help our partners unlock the full value of their corporate relationships by combining real-time intelligence, predictive analytics, and deep domain expertise. We are proud to support their success with a globally scalable platform designed for today’s complex travel landscape.”

This deal positions Sabre and PRISM for further expansion within the Oneworld network and other global markets. As Sabre continues to invest in modular, retailing-focused technologies that support modern Offer and Order models, PRISM remains a critical part of the company’s vision to lead in personalized and data-powered airline retailing.

Subscribe to our E-Zine

    More

    from latest edition

    TAP Starts Flying to Santa Maria, Azores
    22nd May 2026

    TAP Starts Flying to Santa Maria, Azores

    TAP Air Portugal launched its new route yesterday, connecting Lisbon to the island of Santa Maria in the Azores, with the first of two weekly flights, which operate on Thursdays and Sundays.

    Read more
    Countryside of Philadelphia Appoints GECTR to Lead UK and Ireland PR Strategy
    22nd May 2026

    Countryside of Philadelphia Appoints GECTR to Lead UK and Ireland PR Strategy

    The Countryside of Philadelphia has appointed GECTR as its new public relations agency to drive destination awareness and grow visitation from the UK and Ireland. The appointment marks a strateg...

    Read more
    Avalon Waterways/ Cosmos/Globus trade lunch in Dublin
    22nd May 2026

    Avalon Waterways/ Cosmos/Globus trade lunch in Dublin

    Following on from their trade parter lunch in Cork, the team of Lesley Taylor (MD Avalon Waterways/ Cosmos / Globus) and Jayne Lambert (Key Account Manager) were joined by their GSA in Ireland A...

    Read more
    It’s not all work there just has to be some IPW Irish play time.
    21st May 2026

    It’s not all work there just has to be some IPW Irish play time.

    Such an honour to be here with our amazing Irish travel trade and media partners at IPW 2026 in a sun-soaked Fort Lauderdale! Don is proudly flying the Irish flag alongside the entire crew, conn...

    Read more
    The Grafton Hotel X Silver Works – Bringing Friends Together for a Creative Neighbourhood Experience
    21st May 2026

    The Grafton Hotel X Silver Works – Bringing Friends Together for a Creative Neighbourhood Experience

    The Grafton Hotel is celebrating its creative Dublin 2 neighbourhood with its Create & Celebrate City Break, created in collaboration with Siver Works, the jewellery making workshop, located on ...

    Read more
    Travel Centres and Visit Portugal fab fam trip to Alentejo
    21st May 2026

    Travel Centres and Visit Portugal fab fam trip to Alentejo

    Travel Centres Fam trip (Dominic Burke Travel Centres) with TAP Air Portugal (Carlos de Pinto Alveiro and Cindy) to Alentejo is wonderful so far. Our first night was perfect and just look at my ...

    Read more