Travelbiz E-Zine
19
August
2025

oneworld Alliance renews PRISM partnership with Sabre

#Traveltradetogether

Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, announced the renewal of a longterm partnership with oneworld®, one of the world’s largest global airline alliances, through PRISM™, Sabre’s cloud-based corporate travel data and analytics platform. This renewal marks a significant milestone, reinforcing PRISM’s status as the industry’s global standard for airline corporate contract management and strengthening Sabre’s position as a leading provider of insight-driven travel technology solutions.

PRISM is a globally trusted solution used by over 30 airlines and alliances to grow and manage their corporate sales programs. Unlike tools that rely on third-party data, PRISM offers end-to-end control, processing over 13 million tickets monthly from 4,500+ sources in 160+ countries. With data from 26,000+ corporations, it delivers deep, accurate insights into corporate travel behavior. Airlines benefit from powerful tools like 350+ reports, automated peer analysis, contract modeling, and a patented decision science framework to build smarter offers and optimize performance.

“This renewal reflects the continued trust that leading airline alliances place in Sabre and PRISM,” said Darren Rickey, Senior Vice President, Global Airline Sales and Accounts at Sabre. “PRISM is uniquely positioned to help our partners unlock the full value of their corporate relationships by combining real-time intelligence, predictive analytics, and deep domain expertise. We are proud to support their success with a globally scalable platform designed for today’s complex travel landscape.”

This deal positions Sabre and PRISM for further expansion within the Oneworld network and other global markets. As Sabre continues to invest in modular, retailing-focused technologies that support modern Offer and Order models, PRISM remains a critical part of the company’s vision to lead in personalized and data-powered airline retailing.

Subscribe to our E-Zine

    More

    from latest edition

    ‘Choice and trust matters’ as over 1,000 Travel professionals from over 50 countries come to Holiday World Show Dublin – now in its 35th year!
    16th January 2026

    ‘Choice and trust matters’ as over 1,000 Travel professionals from over 50 countries come to Holiday World Show Dublin – now in its 35th year!

    Holiday World Show Dublin, taking place at the RDS Simmonscourt Dublin from 23rd to 25th January 2026, is the only show where you can meet over 1,000 travel professionals from over 50 countries ...

    Read more
    Record 36.4 million passengers travelled through Dublin Airport in 2025
    16th January 2026

    Record 36.4 million passengers travelled through Dublin Airport in 2025

    More than 36 million passengers (36.43m) travelled through Dublin Airport in 2025, the airport’s busiest ever year. This represented a +5.1% increase on 2024, demonstrating the continued high de...

    Read more
    Celebrity Xcel will celebrate the best of Europe with four all new festivals in The Bazaar
    15th January 2026

    Celebrity Xcel will celebrate the best of Europe with four all new festivals in The Bazaar

    Celebrity Xcel offers guests the chance to continue exploring the destinations they travel to long after the ship has left port at the transformative venue, The Bazaar. As Celebrity Xcel sails t...

    Read more
    Happy Birthday Travel Department!
    15th January 2026

    Happy Birthday Travel Department!

    Celebrating 30 years of excellence in the travel industry, Travel Department today hosted a lovely lunch in the National Concert Hall in Dublin to thank staff and media for ongoing support.

    Read more
    Travel industry comes together to celebrate Jo Rzymowska MBE
    14th January 2026

    Travel industry comes together to celebrate Jo Rzymowska MBE

    Last night, leaders from across the travel sector gathered to celebrate industry trailblazer and DEI advocate Jo Rzymowska, following her investiture at Windsor Castle, where she was formally aw...

    Read more
    Your Customers Get 50% Off ALL Cruises with NCL🤩
    14th January 2026

    Your Customers Get 50% Off ALL Cruises with NCL🤩

    7-Day Caribbean Cruise from €395pp with NCL! Book Today🤯

    Read more