Northern Ireland’s Economy Minister joins Tourism Ireland in Shanghai, promoting tourism in China

Northern Ireland’s Economy Minister Dr Caoimhe Archibald is in Shanghai today (12^th December), promoting Northern Ireland at a Tourism Ireland business luncheon event.

Addressing key Chinese travel professionals and media, Minister Archibald spoke of her department’s vision to create a thriving, sustainable tourism industry for the future that will stand out in international markets, including in China.

She reminded the guests that within a couple of hours of landing on the island of Ireland, visitors can be on the Causeway Coast, in central Belfast or on a boat on our inland waterways. Minister Archibald also highlighted some of the other compelling reasons for Chinese visitors to choose Northern Ireland – from our award-winning visitor attractions like Titanic Belfast and Game of Thrones Studio Tour, to our premium accommodation, historic gems of heritage and Michelin-starred restaurants – all combining quality, authenticity and exceptional hospitality.

Minister Archibald said: “We offer something truly distinctive for Chinese visitors – from the spectacular Giant’s Causeway to the tranquil lakes of Fermanagh and the dramatic Mourne Mountains, providing experiences that are both beautiful and unforgettable. I’m delighted to be with Tourism Ireland here in China to showcase the very best of what we have to offer, which will help grow the value of tourism across the north.”

Iris Wang, Tourism Ireland’s Manager Asia, said: “I’m excited to welcome Minister Archibald to our business luncheon event in Shanghai and to introduce her to some of our travel trade and media partners on the ground here, who I work closely with to grow connections to the island of Ireland. Our Chinese visitors are keen to explore our spectacular scenery, including UNESCO World Heritage Sites like the Giant’s Causeway, discover our rich culture and heritage and experience our world-famous hospitality. Events like this provide an excellent platform to highlight the wealth of experiences on offer and ultimately to help to grow tourism business for the island of Ireland from China.”