Follow us
COVID-19 Trade Update Page

Brand USA Global Marketplace PR Event.

18th June 2021 - 3:00pm

Brand USA Hosts its first dedicated public relations events on the Brand USA Global Marketplace Platform (29 June 2021 & 20-21 July 2021)

Brand USA Hosts its first dedicated public relations events on the Brand USA Global Marketplace Platform (29 June 2021 & 20-21 July 2021)

#Traveltradetogether

Brand USA Hosts its first dedicated public relations eventson the Brand USA Global Marketplace Platform (29 June 2021 & 20-21 July 2021).

 

The Brand USA PR Workshop and Global Media Forum will connect U.S. partners and international travel journalists from 15 markets across North America and Europe.

 

Brand USA, the destination marketing organisation for the United States, announces its next set of events on the Brand USA Global Marketplace platform, a PR Workshop and Global Media Forum. The Brand USA PR Workshop and Global Media Forum will be hosted on Tuesday 29 June 2021 and Tuesday 20 July to Wednesday 21 July 2021 respectively. These will be the first dedicated public relations events hosted on Brand USA Global Marketplace.

 

Open exclusively to U.S. exhibitors on Brand USA Global Marketplace, the PR Workshop will equip U.S. partners with the latest market intelligence and earned media insight for Canada, Mexico, the U.K., Ireland, Italy, Spain, Germany, the Netherlands, Austria, Switzerland, France, Belgium, Luxembourg, Scandinavia, and Poland. During the Global Media Forum, U.S. partners will connect with travel journalists from these 15 international markets via a series of virtual deskside meetings, providing new sources of inspiration for post-pandemic travel to the United States.

 

Brand USA PR Workshop

On Tuesday 29 June, 2021, Brand USA will host a PR Workshop for U.S. partners, featuring a series of sessions with public relation experts and top-tier travel journalists on how to inform public relation plans for more than a dozen international markets in North America and Europe. Through programming focused on story mining and the international media landscape, U.S. partners will acquire the knowledge to create bespoke stories about unique U.S. destinations and experiences. The event will prepare partners for the Global Media Forum by providing pre-event information, sharing best practices and tips on how to plan for virtual deskside meetings.

 

Brand USA Global Media Forum

Building upon the PR Workshop, Brand USA will host a Global Media Forum on Tuesday 20 July from 3:30 p.m. to 6 p.m. BST and Wednesday 21 July, 2021 from 3:30 p.m. to 5:30 p.m. BST. The two-day event will include storytelling sessions that highlight new and trending travel experiences in the United States as well as up to eight virtual deskside meetings for U.S. exhibitors on Brand USA Global Marketplace and invited international travel journalists. These meetings will enable media to connect directly with U.S. partners on what is new in the USA—from hotel and attraction openings to events and anniversaries—leveraging interest in travel to the United States in 2022 and beyond.

 

Event details for the Global Media Forum are available HERE.

at BrandUSAGlobalMarketplace.com/Global-Media-Forum


Follow us on Facebook

No poll available. Check back soon.

Get the TravelBiz Diary

The essential guide to the Irish Travel
Industry year.

Get the TravelBiz Diary.