Travelbiz E-Zine
5
December
2023

New Interactive Experience The Beam elevates visitors over 800 feet above New York City.

#Traveltradetogether

New incredible photo recreating image taken during the 1932 Rockefeller Plaza construction.

Beginning December 1, visitors can experience a once in a lifetime opportunity to recreate the famous 1932 photograph “Lunch Atop a Skyscraper,” depicting 11 ironworkers precariously perched on a steel beam while 30 Rockefeller Plaza was under construction. Now, 91 years later, The Beam has returned to Top of the Rock for an incredible interactive photo experience that will take place on the 69th floor.

Guests who purchase a Top of the Rock Observation Deck ticket will have an add-on option for $25 to experience The Beam and receive a digital photo. Ticketholders will be strapped into their seats on a recreated beam located on the 69th floor of 30 Rockefeller Plaza and lifted 12 feet above the observation deck platform. The Beam will then rotate 180-degrees providing spectacular views of NYC’s beloved Central Park before descending. After soaring more than 800 ft in the sky for an unparalleled photo opportunity, guests can warm up inside with hot cocoa and light bites from the Top of the Rock’s new dining experience, The Weather Room.

The Beam is a part of Rockefeller Center’s top to bottom reimagination that will dramatically enhance the visitor experience at the iconic observation deck, which offers the city’s best unobstructed views of its most famous landmarks. In 2024, Tishman Speyer will unveil another experience, the Skylift on the 70th Floor which will lift visitors 30 feet above the uppermost rooftop upon a circular glass platform. Visitors will also get to experience a new Mezzanine Level in the coming year that will tell the extraordinary story of Rockefeller Center’s history via vivid interactive exhibits, a new theater experience, digital models and other cutting-edge technologies. With terraces facing east, west, north, and south, Top of the Rock’s panoramic sights make it the ultimate observation deck in NYC. At the pinnacle of 30 Rockefeller Plaza’s 70 floors, it’s one of the top things to do in New York City.

After visiting Top of the Rock Observation Deck, visitors can spend time exploring the reimagined, iconic landmark infused with the same ambition and creativity of the people who built this ‘city within a city’ nearly 100 years ago.

Rockefeller Center invites visitors to explore more than 100 works of public art hidden in plain sight throughout the campus, or discover New York’s most creative artists, chefs and designers with brands like New York City-based McNally JacksonTodd Snyder and Catbird. New fine dining experiences from JupiterNaro, and Five Acres are located at The Rink Level alongside fast casual dining from Under 30 Rock – featuring a host of dining options with exclusive offers – all under $30 – including 21 Greenpoint, and Ace’s Pizza.

Introductory tickets to The Beam will begin at $25 per person as an add-on feature for Top of the Rock General Admission and Express Pass ticketholders and will include a digital photo that recreates the famous image. The Beam is included in all VIP and VIP Rock Passes. Visit The Beam’s website for more information.

Subscribe to our E-Zine

    More

    from latest edition

    Aer Lingus launches new routes to Turin and Geneva
    22nd December 2025

    Aer Lingus launches new routes to Turin and Geneva

    Aer Lingus has launched two new winter routes, offering customers flying from Dublin and Cork even more opportunities to enjoy a seasonal escape to some of Europe’s most enchanting destinations....

    Read more
    Avalon Waterways Welcomes Irish Agents Onboard as part of Fam Trip Programme
    22nd December 2025

    Avalon Waterways Welcomes Irish Agents Onboard as part of Fam Trip Programme

    Avalon Waterways has successfully hosted Irish travel agents onboard as part of its ongoing commitment to trade engagement, giving partners the opportunity to experience the river cruise product...

    Read more
    Start 2026 with a trip to Malta!
    19th December 2025

    Start 2026 with a trip to Malta!

    Start 2026 in luxury by escaping the cold, grey skies of Ireland with a visit to magical Malta. There is no better place to help you recover from the hectic Christmas period and cure those Janua...

    Read more
    Orient Express Unveils Its 2027 Sailing Itineraries – From the Mediterranean to Northern Europe
    19th December 2025

    Orient Express Unveils Its 2027 Sailing Itineraries – From the Mediterranean to Northern Europe

    Faithful to a heritage shaped by innovation and the French art of living, Orient Express continues its vision of exceptional travel and expands its horizons once more. After an initial season of...

    Read more
    MAKING LIFE EASIER FOR AGENTS IN 2026
    19th December 2025

    MAKING LIFE EASIER FOR AGENTS IN 2026

    American Holidays today launches its PEAKS 2026 campaign, designed to make booking easier, more rewarding and more enjoyable for Irish travel agents.

    Read more
    Aer Lingus welcomes Autism Assistance Dogs Ireland’s Golden Labrador puppies at Dublin Airport
    19th December 2025

    Aer Lingus welcomes Autism Assistance Dogs Ireland’s Golden Labrador puppies at Dublin Airport

    Paws-port at the ready: Aer Lingus welcomes Autism Assistance Dogs Ireland’s Golden Labrador puppies at Dublin Airport. 

    Read more