Travelbiz E-Zine
15
August
2024

MSC Group’s Division Turns To Smart Containers For Delivery OF The Freshest Food

MSC Cruises and Explora Journeys have linked up with sister company MSC, the world leader in container shipping, to use smart containers to guarantee that the freshest produce is loaded onto the lines’ ships after delivery from a warehouse.

Each smart container is fitted with internet connected devices to collect data such as position, temperature and humidity, and monitored remotely around the clock from a centralised Customer Service Centre in Antwerp, Belgium.

A problem in transit during the transportation of goods by road or sea triggers an alert to the supplier that can then be resolved en route to ensure that food products that depend on the exact environment for freshness can be delivered without having to dispatch a costly replacement.

The smart containers are particularly beneficial for chilled and frozen goods such as meat, seafood and dairy produce.

MSC Cruises and Explora Journeys both source most of their food locally – some 96 per cent – but in the event of a product not being available locally, goods are taken to ships from a series of warehouses around the world.

From the northern Italian warehouse in Genoa, MSC Cruises last year used smart containers and saw an improved level of quality assurance than in 2022 when the line used traditional means of transporting food by road and sea.

The scale of the overall food delivery operation is considerable. Every year MSC Cruises’ fleet of 22 ships is stocked with 5,500 different items of food and beverage, including 32 million eggs, 6 million litres of milk, 170,000 oysters, 2 million tomatoes, 900,000 kg of apples and 800,000 kg of lemons.

Each of MSC Cruises’ 22 ships carries on average 22,500 kg of fresh fruit, 20,000 kg of fresh vegetables and 5,400 kg of fish during a 7-night voyage.

Paolo Raia, Managing Director, MSC Procurement & Logistics, said, “The use of smart containers has made a significant positive impact on the supply of food, especially in markets where it is a challenge to source and acquire all of the products locally. For example, for our ships in the Middle East the local production is limited, and some goods can take several weeks travelling from the warehouse to the vessel.

“Another major advantage with smart containers is that in real time we can constantly monitor the humidity and temperature of the goods being transported and change the parameters in transit, if required, to deliver with absolute confidence the freshest and finest food for our guests.”

Annually, MSC Cruises’ fleet of ships is stocked with the following provisions.

  • Extra virgin olive oil – 223,000 litres
  • Flour – 5 million kg
  • Pulses – 379,000 kg
  • Beer – 8 million litres
  • Cold cut meats – 383,000 kg
  • Soy sauce – 54,000 litres
  • Wasabi – 1,000 kg
  • Quinoa – 20,000 kg

A typical 7-night voyage will be stocked with the following provisions.

  • Butter – 1,000 kg
  • Wine – 9,500 bottles
  • Sugar – 2,200 kg
  • Rice – 3,200 kg

Subscribe to our E-Zine

    More

    from latest edition

    TAP Starts Flying to Santa Maria, Azores
    22nd May 2026

    TAP Starts Flying to Santa Maria, Azores

    TAP Air Portugal launched its new route yesterday, connecting Lisbon to the island of Santa Maria in the Azores, with the first of two weekly flights, which operate on Thursdays and Sundays.

    Read more
    Countryside of Philadelphia Appoints GECTR to Lead UK and Ireland PR Strategy
    22nd May 2026

    Countryside of Philadelphia Appoints GECTR to Lead UK and Ireland PR Strategy

    The Countryside of Philadelphia has appointed GECTR as its new public relations agency to drive destination awareness and grow visitation from the UK and Ireland. The appointment marks a strateg...

    Read more
    Avalon Waterways/ Cosmos/Globus trade lunch in Dublin
    22nd May 2026

    Avalon Waterways/ Cosmos/Globus trade lunch in Dublin

    Following on from their trade parter lunch in Cork, the team of Lesley Taylor (MD Avalon Waterways/ Cosmos / Globus) and Jayne Lambert (Key Account Manager) were joined by their GSA in Ireland A...

    Read more
    It’s not all work there just has to be some IPW Irish play time.
    21st May 2026

    It’s not all work there just has to be some IPW Irish play time.

    Such an honour to be here with our amazing Irish travel trade and media partners at IPW 2026 in a sun-soaked Fort Lauderdale! Don is proudly flying the Irish flag alongside the entire crew, conn...

    Read more
    The Grafton Hotel X Silver Works – Bringing Friends Together for a Creative Neighbourhood Experience
    21st May 2026

    The Grafton Hotel X Silver Works – Bringing Friends Together for a Creative Neighbourhood Experience

    The Grafton Hotel is celebrating its creative Dublin 2 neighbourhood with its Create & Celebrate City Break, created in collaboration with Siver Works, the jewellery making workshop, located on ...

    Read more
    Travel Centres and Visit Portugal fab fam trip to Alentejo
    21st May 2026

    Travel Centres and Visit Portugal fab fam trip to Alentejo

    Travel Centres Fam trip (Dominic Burke Travel Centres) with TAP Air Portugal (Carlos de Pinto Alveiro and Cindy) to Alentejo is wonderful so far. Our first night was perfect and just look at my ...

    Read more