Travelbiz E-Zine
2
April
2025

MSC Cruises Secures Guinness World Record

#Traveltradetogether

MSC Cruises has secured a world record for the longest line of LEGO® ships ever assembled.

The record attempt took place on the cruise line’s brand-new flagship, MSC World America, on her way from the Chantiers de l’Atlantique shipyard in Saint-Nazaire, France, to Miami, Florida ahead of her officially entering service on April 12.

MSC Guinness World record GWR adjudicator Beverley Williams and MSC World America Cruise Director Everson Bevelle

More than 1000 crew on board were able to take part in the record attempt, assembling 1391 LEGO® ships spanning 89 metres – a new world record.

MSC Guinness World record GWR adjudicator Beverley Williams watched the record attempt take place on board

MSC Cruises has officially sailed into the GUINNESS WORLD RECORDS ™ books, with crew onboard its latest flagship, MSC World America, setting a new record for assembling the longest line of LEGO® ships.

MSC Guinness World Record Captain, Master Dino Sagani, helped lined up the LEGO® ships

The record attempt took place at the weekend during MSC World America’s journey from the Chantiers de l’Atlantique shipyard in Saint-Nazaire, France, where she has been under construction for the last three years, to Miami, Florida, where the flagship will be based.

MSC Guinness World record More than 1000 crew members meticulously constructed and lined up the LEGO® ships

The milestone comes ahead of the ship officially being named in a spectacular ceremony at the line’s new state-of-the-art MSC Miami Cruise Terminal on April 9, before entering service on April 12, setting sail for her inaugural season in the Caribbean.

Alongside MSC World America Captain, Master Dino Sagani, more than 1000 crew members meticulously constructed and lined up the LEGO® ships, forming a striking 89-metre-long display that stretched along the ship’s World Galleria on Deck 6 from aft to forward.

Each LEGO® ship took an average of five minutes to construct, adding up to approximately 7,000 minutes, or 116 hours, of effort from MSC Cruises’ dedicated crew.

MSC Guinness World record The line stretched 89 metres on MSC World America’s World Galleria

While building the ships took time, assembling the entire record-breaking line was a feat of teamwork, completed in just under two hours and was overseen by a GUINNESS WORLD RECORDS ™ adjudicator to make sure the record was attempted according to the record guidelines.

This achievement comes in line with MSC Cruises’ entertainment partnership with both LEGO® and GUINNESS WORLD RECORDS ™.

Last year, the cruise line proudly announced plans to roll out its GUINNESS WORLD RECORDS ™ entertainment programme across its entire fleet.

Guests have had the chance to break official GUINNESS WORLD RECORDS ™ titles, whether being the fastest to pull 100 metres of rope or the quickest to complete 20 chair rotations in under 21 seconds, ever since MSC Cruises introduced the entertainment programme in 2023.

 

The popular programme has seen MSC Cruises’ guests and crew achieve an impressive 40 records so far.

The programme will be available on 16 ships by May, and fleetwide by the end of the year.

The new record will now join the impressive 13,000 longest line records in GUINNESS WORLD RECORDS ™’ database and will also be featured in the Guinness World Records 2026 book, ensuring this remarkable achievement is celebrated.

As a recognition of their efforts, each MSC Cruises crew member who took part in the record-breaking attempt received an official GUINNESS WORLD RECORDS ™ certificate and one the LEGO® ships involved as a keepsake.

As a family-owned company, MSC Cruises is known for its award-winning family offerings and has a long-established partnership with LEGO®. The cruise line offers a wide variety of LEGO® programmes across its fleet.

In an elevated partnership with the LEGO® Group, MSC World America will offer the first LEGO® themed parade at sea, LEGO® Family Game Show, and LEGO® Family Zone builder area for fans of all ages.

MSC Cruises VP Entertainment, Steve Leatham, said: “MSC Cruises’ entertainment team is committed to expanding onboard experiences and taking them to the next level. We partner with the world’s top entertainment brands to create something truly magical. It’s fantastic to see the collaboration between GUINNESS WORLD RECORDS ™ and LEGO® on MSC World America come to life in this way.”

 

Matteo Mancini, Family Entertainment Development Director, MSC Cruises added:

On MSC World America we will offer three weekly, multigenerational and unmissable entertainment experiences with GUINNESS WORLD RECORDS ™ and we will have the first LEGO® Parade and LEGO® Game Show in the cruise industry. Our teams have come together to create a fun, immersive and unforgettable family entertainment programme, making sure there is something for guests of all ages to enjoy.”

To learn more about MSC World America visit: MSC World America – Next cruise ship in 2025 | MSC Cruises

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