MSC Cruises Joins Forces with BWT Alpine Formula One Team as Premium Partner

World-leading cruise line MSC Cruises has joined forces with BWT Alpine Formula One Team as a Premium Partner for 2025 and beyond.

A Global Partner of Formula One, MSC Cruises now further expand their dedication to the pinnacle of motorsport by teaming up with BWT Alpine Formula One Team. The collaboration between the two organisations provides another significant boost in the team’s growing partnership portfolio.

MSC Cruises will feature prominently on the 2025 car, the A525, which will be unveiled at the F175 Launch at the O2 Arena in London on 18 February.

The connection between BWT Alpine Formula One Team and MSC Cruises is most visible in the way both the cruise liner and motorsport industries operate. Collaboration, skill, expertise, and precision teamwork behind the scenes and constant high standards are key values to achieve operation.

Competing in design and against the clock is only possible thanks to innovation and team collaboration which are both paramount in the operations of BWT Alpine Formula One Team and MSC Cruises in high-end performance and delivering premium experiences.

Pierfrancesco Vago, Executive Chairman MSC Cruises:
“Formula 1® continues to grow in popularity around the world and as a Global Partner we have achieved exceptional results, so it is only natural for us to further develop our presence at the world-class races by joining forces with a team. We are proud to announce our collaboration with BWT Alpine Formula One Team with a strong heritage and legacy and our shared values of innovation and team spirit will make for the perfect partnership.”

Flavio Briatore, Executive Advisor, BWT Alpine Formula One Team:

“We are incredibly excited to announce our new partnership with MSC Cruises. It is an honour for BWT Alpine Formula One Team to welcome as one of its valued partners, MSC Cruises, who have already shown their commitment to the sport as partners of Formula 1. This collaboration brings together two dynamic industries, both driven by a passion for innovation, performance and excellence. We see many exciting synergies between the world of motorsport and luxury cruising, where precision, teamwork and delivering unforgettable moments are key elements. We truly look forward to working together with MSC cruises on many exciting projects, throughout the F1 season and beyond.”