Meet AC Launches New Branding and Website, Becomes Visit Atlantic City

Atlantic City re-brands with new logo and website #VisitAtlanticCity #visitnewjersey #jerseyshore #boardwalk #golf #fishing #watersports #greatrestaurants #casinos #entertainment #TaxFreeShopping #fun

Represented By Greg Evans and Julie Greenhill Horan (The Greg Evans Consultancy Limited also trading as GEC TR) Meet AC, Atlantic City’s destination meetings and events marketing organization, launched its new branding as Visit Atlantic City and coinciding website, visitatlanticcity.com.

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“As Atlantic City is going through a major reinvestment to create a safer, culturally-rich and sustainable community, the time was ripe for us to review our branding and reinvest in ourselves”, said Larry Sieg (President & CEO Visit Atlantic City0. “While our primary focus remains on bringing meetings and events to the destination, our new name broadens the enticement to choose us. In addition to having one of the largest convention centres on the East Coast, we also offer an unmatched array of experiences where attendees can meet, connect and let loose with our famous boardwalk and beaches, glitzy casino resorts and world-class entertainment options”.

Over the past year, industry agency Simpleview worked with Meet AC to define a new brand for the organization, taking into account the research insights conducted by Destination Analysts. Visit Atlantic City’s new branding embodies a series of personality traits that will guide marketing materials and plans moving forward. These include Playful, Bold, Eclectic, Celebratory and Iconic – all verbs that describe the vibes visitors expect when visiting the destination.