Travelbiz E-Zine
9
April
2025

Malta sets new records for inbound tourism in the first two months of 2025

#Traveltradetogether

Double-digit growth recorded across all key indicators.

The Malta Tourism Authority is proud to announce exceptional performance in inbound tourism for the first two months of the year overall. Official statistics released by the National Statistics Office reveal record-breaking figures, highlighting Malta’s growing appeal as a premier travel destination.

In February 2025, Malta welcomed 210,305 international inbound tourists, setting a new monthly record and marking a 24.2% increase (approximately 41,000 more tourists) over the same period last year. Total guest nights reached 1,237,182, up by 21.8%, while tourist expenditure surged to €146.8 million, representing a 28.2% rise. Average length of stay stood at 5.9 nights, and per capita expenditure increased from €676 to €698.

The age demographics of visitors were led by individuals aged 25 to 44 years (38.0%), followed by those aged 45 to 64 (34.2%). British, Polish, and Italian tourists accounted for 46.8% of total inbound tourists. Performance for the combined period of January and February 2025 also demonstrated impressive results:

  • Inbound tourists totalled 404,463, a rise of 18.3% year-on-year.
  • Total guest nights reached nearly 2.4 million (+16.6%).
  • Tourist expenditure grew by 28.8%, reaching €289.4 million.
  • Per capita expenditure increased from €657 in 2024 to €715 in 2025.

Strategic air connectivity developments have significantly contributed to these outstanding results. Malta is now connected to seven airports in Poland, all offering significantly more capacity compared to the same period last year. Additionally, the introduction of Aer Lingus operating flights from Dublin, Ireland during the winter season has further strengthened Malta’s reach in key source markets.

Reflecting on this outstanding tourism performance the Deputy Prime Minister and Minister for Foreign Affairs and Tourism, Hon. Ian Borg remarked: “These exceptional results are a testament to Malta’s enduring appeal and the effectiveness of our national tourism strategy. Our record breaking growth in early 2025 reflects targeted investment in connectivity, diversified marketing, and a commitment to quality. We are not simply aiming for more tourists – we are building a sustainable, year-round tourism economy that benefits our communities and showcases the very best of what Malta has to offer.”

Poland led the way in terms of growth, contributing nearly 23,000 additional tourists, followed by the United Kingdom (+12,000), Ireland (+6,229), and France (+5,035).

Dr. Charles Mangion, Chairman of the Malta Tourism Authority, commented: “These results are a clear reflection of the Malta Tourism Authority’s strategic investments in air connectivity, market diversification, and year-round destination promotion. Our ongoing collaboration with airline partners, travel trade, and stakeholders is ensuring that Malta remains top-of-mind for travellers. The record-breaking performance in the first two months of the year and sustained growth in early 2025 reaffirm the resilience and attractiveness of our tourism product.”

The MTA remains committed to building on this momentum by supporting innovative initiatives and sustainable growth across all segments of the tourism sector.

Subscribe to our E-Zine

    More

    from latest edition

    Türkiye Welcomes 9.2 million International Visitors in Q1 2026, with Irish Arrivals up 17% Year-on-Year
    01st May 2026

    Türkiye Welcomes 9.2 million International Visitors in Q1 2026, with Irish Arrivals up 17% Year-on-Year

    Türkiye experienced a 4.2% rise in international visitors for the first three months of 2026, totalling 9.2 million people – and it has reported an impressive €8.4 billion in tourism revenue for...

    Read more
    Tourism Ireland comments on overseas tourism for January-March 2026 and the year ahead
    30th April 2026

    Tourism Ireland comments on overseas tourism for January-March 2026 and the year ahead

    CSO figures released today confirm that Ireland welcomed over 1.3 million overseas visitors for the period January to March 2026, up +24% on the same three-month period in 2025. They are reporte...

    Read more
    daa delivers strong operational Performance in 2025 Amid Cost Pressures and an evolving regulatory and planning environment
    30th April 2026

    daa delivers strong operational Performance in 2025 Amid Cost Pressures and an evolving regulatory and planning environment

    daa, the global airport and travel retail group and operator of Dublin and Cork airports, has reported a strong operational performance for the year ended December 31, 2025.

    Read more
    A true taste of Spain in Dublin
    30th April 2026

    A true taste of Spain in Dublin

    Master Chef Finalist, Ita Hendrick (Travelbiz Trade Partner Executive), attended a fantastic Gastro Spain: Murcia Region Gastronomy Workshop, hosted by the Spanish Tourist Office in Dublin in pa...

    Read more
    Visit USA Roadshow 2026 lands in Dublin
    30th April 2026

    Visit USA Roadshow 2026 lands in Dublin

    Don Shearer (MD Travelbiz & Travelfinders) joined a fantastic turnout of trade & media partners at The Leinster Hotel, as the Visit USA Committee Ireland Roadshow wrapped up in Dublin following ...

    Read more
    Three brand new Aer Lingus routes take to the skies
    30th April 2026

    Three brand new Aer Lingus routes take to the skies

    Aer Lingus will expand its summer schedule this weekend by introducing three new short-haul routes. A new service from Cork to Nice will commence on Saturday, while two new routes from Dublin to...

    Read more