Travelbiz E-Zine
9
April
2025

Malta sets new records for inbound tourism in the first two months of 2025

#Traveltradetogether

Double-digit growth recorded across all key indicators.

The Malta Tourism Authority is proud to announce exceptional performance in inbound tourism for the first two months of the year overall. Official statistics released by the National Statistics Office reveal record-breaking figures, highlighting Malta’s growing appeal as a premier travel destination.

In February 2025, Malta welcomed 210,305 international inbound tourists, setting a new monthly record and marking a 24.2% increase (approximately 41,000 more tourists) over the same period last year. Total guest nights reached 1,237,182, up by 21.8%, while tourist expenditure surged to €146.8 million, representing a 28.2% rise. Average length of stay stood at 5.9 nights, and per capita expenditure increased from €676 to €698.

The age demographics of visitors were led by individuals aged 25 to 44 years (38.0%), followed by those aged 45 to 64 (34.2%). British, Polish, and Italian tourists accounted for 46.8% of total inbound tourists. Performance for the combined period of January and February 2025 also demonstrated impressive results:

  • Inbound tourists totalled 404,463, a rise of 18.3% year-on-year.
  • Total guest nights reached nearly 2.4 million (+16.6%).
  • Tourist expenditure grew by 28.8%, reaching €289.4 million.
  • Per capita expenditure increased from €657 in 2024 to €715 in 2025.

Strategic air connectivity developments have significantly contributed to these outstanding results. Malta is now connected to seven airports in Poland, all offering significantly more capacity compared to the same period last year. Additionally, the introduction of Aer Lingus operating flights from Dublin, Ireland during the winter season has further strengthened Malta’s reach in key source markets.

Reflecting on this outstanding tourism performance the Deputy Prime Minister and Minister for Foreign Affairs and Tourism, Hon. Ian Borg remarked: “These exceptional results are a testament to Malta’s enduring appeal and the effectiveness of our national tourism strategy. Our record breaking growth in early 2025 reflects targeted investment in connectivity, diversified marketing, and a commitment to quality. We are not simply aiming for more tourists – we are building a sustainable, year-round tourism economy that benefits our communities and showcases the very best of what Malta has to offer.”

Poland led the way in terms of growth, contributing nearly 23,000 additional tourists, followed by the United Kingdom (+12,000), Ireland (+6,229), and France (+5,035).

Dr. Charles Mangion, Chairman of the Malta Tourism Authority, commented: “These results are a clear reflection of the Malta Tourism Authority’s strategic investments in air connectivity, market diversification, and year-round destination promotion. Our ongoing collaboration with airline partners, travel trade, and stakeholders is ensuring that Malta remains top-of-mind for travellers. The record-breaking performance in the first two months of the year and sustained growth in early 2025 reaffirm the resilience and attractiveness of our tourism product.”

The MTA remains committed to building on this momentum by supporting innovative initiatives and sustainable growth across all segments of the tourism sector.

Subscribe to our E-Zine

    More

    from latest edition

    The Grafton Hotel’s Luxurious Mother’s Day Package
    26th February 2026

    The Grafton Hotel’s Luxurious Mother’s Day Package

    This Mother’s Day, treat Mum to a stylish overnight escape in the heart of Dublin city. Designed as a relaxing pause from busy routines, The Grafton offers an opportunity to relax, unwind and fe...

    Read more
    A special Fitzpatrick’s reunion with key trade and media partners
    26th February 2026

    A special Fitzpatrick’s reunion with key trade and media partners

    Our very own Ita Hendrick was delighted to join John Fitzpatrick and The Fitzpatrick Hotel Group team last night at Dublin’s Café en Seine for an intimate evening of cocktails and hors d’oeuvres...

    Read more
    50% Off ALL Cruises & OBC on selected cruises with NCL!
    26th February 2026

    50% Off ALL Cruises & OBC on selected cruises with NCL!

    50% Off ALL Cruises & OBC on selected cruises with NCL!

    Read more
    Blue Insurance announces launch of New Real Time Delay Feature
    25th February 2026

    Blue Insurance announces launch of New Real Time Delay Feature

    We’re excited to announce the launch of Real Time Travel Delay, a brand‑new enhancement that will now be automatically included as standard within all our Premier Plus travel insurance policies....

    Read more
    The Travel Suppliers Network launch 2026 in Waterford
    25th February 2026

    The Travel Suppliers Network launch 2026 in Waterford

    The Travelbiz team is on the road nationwide this week, bringing you the very best from our wholesale trade partner events as we join the Travel Suppliers Network in Waterford for the launch of ...

    Read more
    The Shannon Airport Group Wins Double at the Green Awards 2026
    25th February 2026

    The Shannon Airport Group Wins Double at the Green Awards 2026

    The Shannon Airport Group has been named winner of not one, but two, Green Awards: Green Public Sector Organisation of the Year and Green Large Organisation of the Year, which were announced las...

    Read more