Travelbiz E-Zine
9
April
2025

Malta sets new records for inbound tourism in the first two months of 2025

#Traveltradetogether

Double-digit growth recorded across all key indicators.

The Malta Tourism Authority is proud to announce exceptional performance in inbound tourism for the first two months of the year overall. Official statistics released by the National Statistics Office reveal record-breaking figures, highlighting Malta’s growing appeal as a premier travel destination.

In February 2025, Malta welcomed 210,305 international inbound tourists, setting a new monthly record and marking a 24.2% increase (approximately 41,000 more tourists) over the same period last year. Total guest nights reached 1,237,182, up by 21.8%, while tourist expenditure surged to €146.8 million, representing a 28.2% rise. Average length of stay stood at 5.9 nights, and per capita expenditure increased from €676 to €698.

The age demographics of visitors were led by individuals aged 25 to 44 years (38.0%), followed by those aged 45 to 64 (34.2%). British, Polish, and Italian tourists accounted for 46.8% of total inbound tourists. Performance for the combined period of January and February 2025 also demonstrated impressive results:

  • Inbound tourists totalled 404,463, a rise of 18.3% year-on-year.
  • Total guest nights reached nearly 2.4 million (+16.6%).
  • Tourist expenditure grew by 28.8%, reaching €289.4 million.
  • Per capita expenditure increased from €657 in 2024 to €715 in 2025.

Strategic air connectivity developments have significantly contributed to these outstanding results. Malta is now connected to seven airports in Poland, all offering significantly more capacity compared to the same period last year. Additionally, the introduction of Aer Lingus operating flights from Dublin, Ireland during the winter season has further strengthened Malta’s reach in key source markets.

Reflecting on this outstanding tourism performance the Deputy Prime Minister and Minister for Foreign Affairs and Tourism, Hon. Ian Borg remarked: “These exceptional results are a testament to Malta’s enduring appeal and the effectiveness of our national tourism strategy. Our record breaking growth in early 2025 reflects targeted investment in connectivity, diversified marketing, and a commitment to quality. We are not simply aiming for more tourists – we are building a sustainable, year-round tourism economy that benefits our communities and showcases the very best of what Malta has to offer.”

Poland led the way in terms of growth, contributing nearly 23,000 additional tourists, followed by the United Kingdom (+12,000), Ireland (+6,229), and France (+5,035).

Dr. Charles Mangion, Chairman of the Malta Tourism Authority, commented: “These results are a clear reflection of the Malta Tourism Authority’s strategic investments in air connectivity, market diversification, and year-round destination promotion. Our ongoing collaboration with airline partners, travel trade, and stakeholders is ensuring that Malta remains top-of-mind for travellers. The record-breaking performance in the first two months of the year and sustained growth in early 2025 reaffirm the resilience and attractiveness of our tourism product.”

The MTA remains committed to building on this momentum by supporting innovative initiatives and sustainable growth across all segments of the tourism sector.

Subscribe to our E-Zine

    More

    from latest edition

    Ireland West Airport announces 2026 Charity Partners
    21st March 2026

    Ireland West Airport announces 2026 Charity Partners

    Ireland West Airport is proud to unveil its six charity partners for 2026: Cancer Care West, Family Centre Castlebar, Liver Ireland Support Network, Mayo Mental Health Association, Pancreatic Ca...

    Read more
    Riviera Travel responds to surging demand with Open For Discovery campaign, launching 2027 & 2028 holidays earlier than ever with 10% off
    20th March 2026

    Riviera Travel responds to surging demand with Open For Discovery campaign, launching 2027 & 2028 holidays earlier than ever with 10% off

    The ‘Open for...’ campaign, live from 18 March until 27 May 2026, offers a 10% discount across Riviera Travel’s entire 2027 and 2028 program supported by the release of its 2027 European program...

    Read more
    Jamaica – Where the Vibe Sells Itself
    20th March 2026

    Jamaica – Where the Vibe Sells Itself

    Jamaica continues to be one of the Caribbean’s most compelling and easy-to-sell destinations, offering a perfect blend of vibrant culture, natural beauty, and world-class hospitality. From the m...

    Read more
    Royal Caribbean offers more Island Experiences than ever with Royal Beach Club Lelepa and New 2027-28 Summer Season in Australia
    19th March 2026

    Royal Caribbean offers more Island Experiences than ever with Royal Beach Club Lelepa and New 2027-28 Summer Season in Australia

    March 2026 – Beginning in 2027, Royal Beach Club Lelepa will debut as Royal Caribbean's first exclusive cruise destination in the South Pacific, offering the ultimate beach day for guests sailin...

    Read more
    Türkiye moves to reassure tourists and travel industry
    19th March 2026

    Türkiye moves to reassure tourists and travel industry

    Tourism chiefs in Türkiye have sought to reassure holidaymakers and the travel industry that tourism is ‘proceeding as normal’ across its globally popular holiday destinations.

    Read more
    Tickets on Sale Today for United’s First Boeing 787-9 Dreamliner with Elevated Interior Flights
    19th March 2026

    Tickets on Sale Today for United’s First Boeing 787-9 Dreamliner with Elevated Interior Flights

    Travelers can book seats later today on the airline's most premium aircraft yet, the Boeing 787-9 Dreamliner with Elevated interior featuring the first United Polaris Studio℠ suites, roomier sea...

    Read more