Travelbiz E-Zine
13
December
2023

Malta Day celebrates record growth from Ireland

#Traveltradetogether

On the occasion of Malta Day, H.E. Giovanni Buttigieg (Maltese Ambassador to Ireland) hosted a celebratory event attended by the entire Diplomatic Corps in the Herbert Park Hotel. Tolene van der Merwe (Director UK & Ireland Malta Tourism Authority) flew over specially and beforehand met with Travelbiz Features Editor Declan Mescall.

Tolene told Declan visitors to Malta from Ireland increased by 32% January to September 2023 compared to the same period last year. There have been 37,027 visitors to Malta from Ireland compared with 27,895 Jan-Sept 2022 resulting in a 30% increase in expenditure by Irish tourists in Malta. On average the length of stay for visitors is 6.9 nights and interestingly 78% of tourists were first time visitors and 38% were aged 25-44, with 28% 45-64, 24% were 0-24 while nearly 9% were over 65 years.

The main purpose for visiting Malta is for a holiday with 91.4% travelling for holidays and 4.6% for business. 75 % of bookings have been non-package tourists, with 25% package.

Speaking about the figures, Tolene said “ It is great to see such a big increase in visitor numbers from Ireland in 2023 compared to 2022. This continues the positive trend that shows we are nearly back at the pre-pandemic levels of visitors.”

Next year, in addition to flights from Dublin, from mid-March Shannon- Malta flights will also operate to help cater for demand. Tolene is keen to point out the great value on offer in Malta, especially in the out of season months of March to June and September to November with temperatures in November usually around 17/18 degrees.

With six Michelin Star restaurants Malta has established itself as a gastronomy destination. Activity attractions in Malta include adventure sports, scuba diving, swimming, snorkelling and of course walking and hiking. With 7,000 years of history Malta is steeped in arts, culture and heritage and with 3,000 hours of sunshine per year Tolene says “Explore More in Malta”.

Subscribe to our E-Zine

    More

    from latest edition

    Aer Lingus Unveils Direct Flights from Dublin to Cancún!
    21st May 2025

    Aer Lingus Unveils Direct Flights from Dublin to Cancún!

    Aer Lingus today announces the launch of its first direct flight to Cancún, Mexico, commencing from January 2026. The new route from Dublin to Cancún will operate 3 times weekly on the airline’s...

    Read more
    AmaWaterways Expands Exclusive Concierge Golf Programme to France
    21st May 2025

    AmaWaterways Expands Exclusive Concierge Golf Programme to France

    AmaWaterways, the leading luxury river cruise, has announced the expansion of its dedicated Concierge Golf Programme to a second iconic destination: France. Launching on the popular Impressions ...

    Read more
    Travelbiz in Tunisia with TUI Ireland
    21st May 2025

    Travelbiz in Tunisia with TUI Ireland

    Courtesy of TUI and the Tunisian National Tourist Office, our group landed safely in Enfidha airport on TUI Irelands inaugural flight direct from Dublin. The new charter series will run weekly f...

    Read more
    Breaking News – Riviera Travel Appoints Carrie Day as Country Manager to Drive Rapid Expansion in Ireland
    21st May 2025

    Breaking News – Riviera Travel Appoints Carrie Day as Country Manager to Drive Rapid Expansion in Ireland

    Riviera Travel is pleased to announce Carrie Day's appointment as Country Manager for Ireland, a strategic move designed to support the company’s ambitious plans for rapid expansion in the Irish...

    Read more
    Crystal Unveils Exhilarating New Production Show – ‘Club Nights’
    20th May 2025

    Crystal Unveils Exhilarating New Production Show – ‘Club Nights’

    Crystal, the leader in exceptional cruise experiences, announced today the debut of its newest original production show, “Club Nights,” which premiered aboard Crystal Serenity to enthusiastic Wo...

    Read more
    NCL’s Walk for Wellness Supported by 1,200 Agents Walking Over 70k Miles
    20th May 2025

    NCL’s Walk for Wellness Supported by 1,200 Agents Walking Over 70k Miles

    Norwegian Cruise Line’s (NCL) second annual Walk for Wellness scheme is picking up pace, with over 1,200 travel agents across the UK and Ireland already clocking up nearly 70,000 miles — the equ...

    Read more