Jamaica Tourist Board Appoints New Business Development Officer

The Jamaica Tourist Board (JTB) is excited to announce the appointment of Sean-Pierre Webster as the new Southern UK Business Development Officer. Sean-Pierre joins the UK team after a successful tenure as Business Development Manager for the Midwest USA, where he managed key markets including Illinois, Indiana, Kentucky, Kansas, and Missouri.

Bringing over nine years of expertise at the company and extensive industry knowledge, Sean-Pierre has a proven track record of driving business growth.

“I am thrilled to bring my experience and passion for Jamaica to my new position here in the UK,” said Sean-Pierre. “I’ve learned how important it is to go beyond the traditional travel experience, helping agents and visitors alike discover the heart of Jamaica.”

In his new role in the UK, Sean-Pierre will focus on working with the region’s travel agents, trade, wholesalers, and hoteliers to promote Jamaica’s unique offerings, spectacular accommodations, stunning landscapes and vibrant culture.

Elizabeth Fox, Regional Director of UK & Northern Europe, added, “Sean-Pierre’s wealth of knowledge and experience will be invaluable as we continue to strengthen our connections with the travel trade. His dedication to showcasing Jamaica’s rich culture and diverse offerings will fortify our efforts to hit record-breaking visitors in 2025.”

Donovan White, Director of Tourism, stated, “We are excited about Sean-Pierre joining our team in the UK. His understanding of our markets and commitment to tourism development will play a vital role in our growth strategy as we welcome new properties and experiences to our beautiful island.”

Sean-Pierre’s appointment comes at an exciting time as Jamaica welcomes new hotels including two Princess resorts and RIU Palace Aquarelle, and anticipates the unveiling of further developments, including the family focused UNICO resort.

For all the latest news from the island, head to the Visit Jamaica website.