Travelbiz E-Zine
25
July
2025

Hat Trick for Shannon Airport – Ireland’s Top Airport Brand 2025

#Traveltradetogether

Shannon Airport retains position as Ireland’s number one airport brand for the 3rd year running

Shannon Airport has retained its position as the country’s top airport brand for the third consecutive year, according to the RED C Brand Reaction Index (BRI) Ireland 2025.

The newly released index, which lists the top 176 most emotionally connected brands, shows Shannon Airport placed at No. 48, up 3 places on last year’s list and once again making it the highest-ranking airport brand in the country.

CEO of The Shannon Airport Group, Mary Considine, said: “We are absolutely delighted to be recognised as Ireland’s top airport brand for a 3rd year running. An excellent customer experience is always our priority here at Shannon Airport, so this comprehensive Red C testing is really important as a measure of how we are connecting with customers and delivering on that every year.

We’re incredibly grateful to our loyal passengers—not just for choosing to fly Shannon, but for recognising what we work so hard to deliver every day: great value, accessibility, convenience and comfort. Our fantastic teams across Shannon Airport consistently go the extra mile to make each journey smooth and enjoyable, and this announcement is a true reflection of their passion and dedication. A huge thank you to them all.”

RED C conducted the BRI Test on 176 brands across 21 sectors between June 5th and 25th 2025. The Index uses facial expressions as shortcuts for emotions, to determine which brands have the strongest emotional connection with Irish consumers.

The full Red C Brand Reaction Index (BRI) 2025 is available HERE

 

Subscribe to our E-Zine

    More

    from latest edition

    Dublin Airport strikes a chord with new music wall celebrating Ireland’s greatest artists
    27th February 2026

    Dublin Airport strikes a chord with new music wall celebrating Ireland’s greatest artists

    Dublin Airport is turning up the volume on its passenger welcome with the unveiling of a new music wall in Terminal 1, celebrating some of Ireland’s most iconic performers. Located airside in th...

    Read more
    Avalon Waterways enjoys a bumper start to 2026
    27th February 2026

    Avalon Waterways enjoys a bumper start to 2026

    2026 has begun on a high for Avalon Waterways in Ireland, with passenger numbers up 85% year-on-year during the Peaks booking period. This strong start builds on sustained booking growth through...

    Read more
    The Aer Lingus Taste of America roadshow concludes in Cork
    27th February 2026

    The Aer Lingus Taste of America roadshow concludes in Cork

    What an incredible turnout to close out four amazing days across Belfast, Dublin, Limerick and Cork. The energy, engagement and support throughout this, our sixth year supporting the number one ...

    Read more
    The Taste of America Roadshow has officially landed in Shannon… and what a night it was!
    27th February 2026

    The Taste of America Roadshow has officially landed in Shannon… and what a night it was!

    Huge congratulations to our superstar winners Freda Lane and Sheila Treacy from Ace Travel! Freda won two return tickets from Shannon Airport to New York with Aer Lingus

    Read more
    Aer Lingus announces operating profit of €282m for FY 2025
    27th February 2026

    Aer Lingus announces operating profit of €282m for FY 2025

    Aer Lingus had an operating profit of €282m for full year 2025, a €77m increase on full year 2024. In Q4 2025, Aer Lingus had an operating profit of €31m, a €26m decrease on the same period in 2...

    Read more
    The Grafton Hotel’s Luxurious Mother’s Day Package
    26th February 2026

    The Grafton Hotel’s Luxurious Mother’s Day Package

    This Mother’s Day, treat Mum to a stylish overnight escape in the heart of Dublin city. Designed as a relaxing pause from busy routines, The Grafton offers an opportunity to relax, unwind and fe...

    Read more