Travelbiz E-Zine
25
July
2025

Hat Trick for Shannon Airport – Ireland’s Top Airport Brand 2025

#Traveltradetogether

Shannon Airport retains position as Ireland’s number one airport brand for the 3rd year running

Shannon Airport has retained its position as the country’s top airport brand for the third consecutive year, according to the RED C Brand Reaction Index (BRI) Ireland 2025.

The newly released index, which lists the top 176 most emotionally connected brands, shows Shannon Airport placed at No. 48, up 3 places on last year’s list and once again making it the highest-ranking airport brand in the country.

CEO of The Shannon Airport Group, Mary Considine, said: “We are absolutely delighted to be recognised as Ireland’s top airport brand for a 3rd year running. An excellent customer experience is always our priority here at Shannon Airport, so this comprehensive Red C testing is really important as a measure of how we are connecting with customers and delivering on that every year.

We’re incredibly grateful to our loyal passengers—not just for choosing to fly Shannon, but for recognising what we work so hard to deliver every day: great value, accessibility, convenience and comfort. Our fantastic teams across Shannon Airport consistently go the extra mile to make each journey smooth and enjoyable, and this announcement is a true reflection of their passion and dedication. A huge thank you to them all.”

RED C conducted the BRI Test on 176 brands across 21 sectors between June 5th and 25th 2025. The Index uses facial expressions as shortcuts for emotions, to determine which brands have the strongest emotional connection with Irish consumers.

The full Red C Brand Reaction Index (BRI) 2025 is available HERE

 

Subscribe to our E-Zine

    More

    from latest edition

    Expedia TAAP ATTS Christmas Appreciation Lunch
    04th December 2025

    Expedia TAAP ATTS Christmas Appreciation Lunch

    This lunch has become a much sought-after annual gathering in the travel trade social calendar and it’s their way of saying a huge thank you to their guests for all their hard work, dedication a...

    Read more
    Malta: Small Island, Big Stories
    04th December 2025

    Malta: Small Island, Big Stories

    Set in the heart of the Mediterranean, Malta is a warm and inviting year‑round destination where vibrant culture, rich history, and breathtaking coastline come together. Compact, safe, and easy ...

    Read more
    MSC Cruises Marks 12-Month Countdown To MSC World Asia – Discover 12 details of the New Flagship
    04th December 2025

    MSC Cruises Marks 12-Month Countdown To MSC World Asia – Discover 12 details of the New Flagship

    The one-year countdown to the launch of MSC Cruises’ latest flagship, MSC World Asia, has begun. The state-of-the-art flagship is set to become the latest World Class ship to join the cruise lin...

    Read more
    A Week of Connection: Royal Caribbean Highlights in Ireland
    04th December 2025

    A Week of Connection: Royal Caribbean Highlights in Ireland

    Royal Caribbean recently wrapped up a successful week of trade initiatives in Ireland, starting with regional training sessions for frontline travel agents between November 25th - 27th and closi...

    Read more
    ECTAA welcomes balanced compromise in Package Travel Directive agreement
    04th December 2025

    ECTAA welcomes balanced compromise in Package Travel Directive agreement

    ECTAA, which represents the travel agents and tour operators at European level, welcomes the balanced approach taken during the trilogue negotiations, notably on the definitions, payment conditi...

    Read more
    Passenger numbers up +7% at Cork Airport and +11% at Dublin Airport in November
    04th December 2025

    Passenger numbers up +7% at Cork Airport and +11% at Dublin Airport in November

    November was another record-breaking month at both Cork and Dublin airports, with the state's two busiest airports handling more than 2.8 million passengers collectively (+11% vs Nov 24). Sunday...

    Read more