Travelbiz E-Zine
7
March
2024

Emirates collaborates with Tourism Ireland to increase inbound traffic

Emirates has signed a Memorandum of Understanding (MoU) with Tourism Ireland to boost inbound tourism to Ireland through the airline’s global network of more than 140 destinations.  Under the collaboration, Emirates and Tourism Ireland will seek to explore joint advertising campaigns to boost visitor traffic to Ireland from key strategic markets across the Emirates network including Australia, the UAE and New Zealand.

Pictured, David Boyce, Head of Emerging Markets, Middle East and Asia Tourism Ireland and Volker Greiner, Emirates Vice President North & Central Europe

“Through our new partnership with Tourism Ireland, we aim to play an active role in promoting tourism growth to the island of Ireland. With our strong network and track-record of working with partners through trade and consumer initiatives, we’re well placed to support Ireland’s tourism ambitions. Ireland is one of the most attractive gateways in our European network due to its cultural highlights and world-renowned heritage sites, and we will continue to offer seamless connectivity for travellers from across our network to visit the popular destination,” said Adnan Kazim, Emirates Deputy President and Chief Commercial Officer.

David Boyce, Tourism Ireland’s Head of Emerging Markets, said: “As an island destination, we know there’s a proven direct correlation between access and growth in visitor numbers. We look forward to continued close co-operation with Emirates, as we seek to maximise opportunities to grow tourism from the Middle East and beyond.”

Since the inaugural Dublin-Dubai flight in January 2012, Emirates has carried more than 3 million passengers on what has grown to become one of the airline’s most successful routes. The airline currently serves the Irish capital with a double daily flight, utilising its wide-body Boeing 777-300ER aircraft – carrying up to 1,440 customers each day on the Dublin-Dubai route.

SkyCargo, Emirates’ freight division, also continues to play a vital role in its Irish operation, with each Boeing 777 on the Dublin route carrying up to 25 tonnes of cargo including pharmaceuticals, medical equipment, electronics, seafood, dairy and even thoroughbred horses, who are exquisitely looked after onboard. Emirates SkyCargo helps to support Irish businesses and Ireland’s thriving export market.  Emirates connects Irish exporters with customers in Dubai, Saudi Arabia, Sydney, Singapore and many other destinations in the Middle East, Asia, India and across the globe. The airline also carries a number of Irish products onboard for passengers to enjoy including VOYA, Killowen Yogurt and Keogh’s Crisps.

Subscribe to our E-Zine

    More

    from latest edition

    Birdies, Eagles and amazing hospitality at the Open.
    18th July 2025

    Birdies, Eagles and amazing hospitality at the Open.

    Travelbiz is covering all the fairways at The Open this week in Royal Portrush Golf Club for the 153rd Open, the oldest golf tournament in the world, and one of the most prestigious, hosted by J...

    Read more
    Riviera Travel Sets Bold Course for Growth in Ireland
    18th July 2025

    Riviera Travel Sets Bold Course for Growth in Ireland

    Ita Hendrick our Travelbiz river cruising trade reporter, brings you all the very latest from Carrie Day, Vicky Billing and Phil Hullah (Riviera Travel) as trade and media partners are treated ...

    Read more
    Emirates announces third daily flight from Dublin
    18th July 2025

    Emirates announces third daily flight from Dublin

    In a significant enhancement to its Irish operations, Emirates is set to operate a third daily service to Dublin this winter starting from 26 October 2025. Emirates flight EK165 will depart Duba...

    Read more
    Travelbiz at the 153rd Open at Royal Portrush
    18th July 2025

    Travelbiz at the 153rd Open at Royal Portrush

    Courtesy of Fiona Cunningham and Clare Mc Coy from Tourism NI, we’re VIPS in the hospitality tent where we had a wonderful breakfast and we’re now sipping champagne- as you do!

    Read more
    Brrr-illiant New Getaways Land This Winter With Aer Lingus!
    17th July 2025

    Brrr-illiant New Getaways Land This Winter With Aer Lingus!

    Aer Lingus today announces the launch of three new winter routes, offering customers flying from Dublin and Cork even more opportunities to enjoy a seasonal escape to some of Europe’s most encha...

    Read more
    Sights to Behold with Oceania Cruises: Majestic East Africa, Grand Far East & the Taj Mahal
    16th July 2025

    Sights to Behold with Oceania Cruises: Majestic East Africa, Grand Far East & the Taj Mahal

    Sights to Behold with Oceania Cruises: Majestic East Africa, Grand Far East & the Taj Mahal

    Read more