Drew Barrymore Named Godmother of MSC World America

Co-star of MSC Cruises’ Big Game commercial and national brand campaign to build on relationship with cruise line.

Barrymore will officially name the new ship at a glamorous event in Miami on April 9.

“Let’s Holiday” campaign co-star Orlando Bloom will be joining Barrymore at the Naming Ceremony.

MSC Cruises —the world’s third-largest cruise line—announced today that Drew Barrymore will be the Godmother of its new U.S. flagship, MSC World America.

Barrymore will be cutting the ribbon and triggering the traditional breaking of a bottle of champagne on the ship’s bow alongside Orlando Bloom, who co-stars with her in the company’s “Lets Holiday” campaign that debuted during the Big Game.

Announcement video available here

MSC World America’s Naming Ceremony will be held on the evening of Wednesday, April 9, at the new MSC Miami Cruise Terminal, which will be the largest in the world.

A video of Barrymore announcing her role as Godmother of MSC World America is available here.

“When MSC Cruises asked me to be the Godmother of MSC World America, I immediately said yes!” stated Drew Barrymore, actress and host of the Drew Barrymore Show. “I absolutely love to travel—it fuels my soul—and being part of something that helps people set off on incredible adventures is just amazing. There’s something so magical about cruises; they let you discover the world in this really fun, unexpected way. And to be able to name MSC World America and send the ship off with well wishes and good luck is such an honour.”

“As a family company with over 300 years of seafaring heritage, these events hold a special and personal significance for us. We value the important maritime tradition where our Godmother breaks a bottle of champagne on the hull and officially names the ship, bringing good luck and protection,” noted Suzanne Salas, EVP, Marketing, eCommerce & Sales, MSC Cruises USA.

“Drew is the perfect Godmother for MSC World America, and we are thrilled to continue to partner with her for this campaign. She embodies our brand perfectly, with her exquisite style and grace, and her passion for the comfort and adventure we find through travel.”

Naming Ceremony and Celebratory Sailing

Guests at MSC World America’s Naming Ceremony will include the global press, dignitaries and travel advisors. They will enjoy a gala dinner and entertainment, along with the chance to experience everything the ship has to offer. After the ceremony, MSC World Americawill depart on a celebratory 3-night sailing to Ocean Cay MSC Marine Reserve—MSC Cruises’ breathtaking private island in The Bahamas—which Barrymore and Bloom are seen visiting in the “Let’s Holiday” campaign.

While docked at Ocean Cay, the MSC Foundation will host a ribbon cutting ceremony for its new Marine Conservation Centre. The facility will serve as a hub for scientists and students involved in the Foundation’s Super Coral Programme, as well as a place where guests can learn more about the programme’s mission to restore coral reefs that have been impacted by climate change.

About MSC World America

MSC World America will usher in a new world of cruising, seamlessly blending European style with American comfort. Features include:

• Seven districts aimed at providing distinct spaces that allow every type of traveler to enjoy their own vacation experience
• 19 dining venues, including the only Eataly restaurant at sea
• 18 bars and lounges, including all-new venues like All Stars Sports Bar and The Loft comedy club
• The Harbour, an all-new outdoor venue for families featuring the Cliffhanger over-water swing ride, a ropes course, a water park, a playground, relaxation areas, and complimentary grab-and-go dining
• The outdoor World Promenade, featuring shopping, dining and one of the longest dry slides at sea along with fantastic ocean views
• The 3-level World Galleria, bustling with activity and lined with bars, shops and restaurants
• The largest MSC Yacht Club in the Caribbean, which offers luxury and exclusivity with features like 24-hour butler service, keycard-only access, and private amenities

All of MSC World America’s cruises from Miami include visits to Ocean Cay, with its miles of white sand beaches, crystal clear turquoise water and a variety of activities for all ages. Available itineraries include:

• Eastern Caribbean: Puerto Plata, Dominican Republic; San Juan, Puerto Rico; Ocean Cay
• Western Caribbean: Costa Maya and Cozumel, Mexico; Roatan, Honduras; Ocean Cay

To learn more about MSC Cruises, click here. To learn more about MSC World America, click here.