Travelbiz E-Zine
6
March
2025

DCT ABU Dhabi and Etihad Airways Partner to Launch New Abu Dhabi Pass

#Traveltradetogether

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Etihad Airways have today launched the new Abu Dhabi Pass at ITB Berlin, the world’s largest tourism trade fair.

The new Abu Dhabi Pass transforms the visitor experience into a fully digital journey, simplifying access to the emirate’s offerings. Etihad passengers will receive an email with a link to access the Abu Dhabi Pass through a dedicated website, with no additional cost or app download required.

The free Abu Dhabi Pass unlocks a range of benefits for Etihad passengers and all visitors to the emirate. These include a tourist SIM card with 10GB data to stay connected, unlimited access to public buses, and 24-hour unlimited access to the hop-on-hop-off tourist bus network exploring key city attractions.

Photo (from left to right): Aysha Al Kaabi, Vice President Commercial Enablement & Engagement at Etihad Airways, H.E. Saleh Mohamed Saleh Al Geziry, Director General for Tourism at DCT Abu Dhabi, Abdulla Yousuf, Director of International Operations at DCT Abu Dhabi.

Abdulla Yousuf, Director of International Operations at DCT Abu Dhabi, said: “The launch of the new Abu Dhabi Pass reflects our commitment to enhancing the visitor experience by providing seamless access to the emirate’s diverse, world-class attractions, cultural landmarks, and entertainment offerings. Through this partnership, we aim to introduce Abu Dhabi as a top global destination to a wider audience, making it easier for our travel and tourism stakeholders to showcase the very best the emirate has to offer.”

Aysha Al Kaabi, Vice President Commercial Enablement & Engagement at Etihad Airways, said: “Our collaboration with DCT Abu Dhabi makes experiencing the emirate’s attractions more appealing than ever. By combining transport, connectivity, and attraction discounts in one digital pass, we’re making it simpler for visitors to enjoy Abu Dhabi’s diverse experiences, from cultural discoveries to family entertainment.”

The agreement builds on the success of Etihad’s stopover programme, which welcomed 85,000 international visitors in 2024, compared to 12,000 in 2023. In 2025, the airline anticipates hosting more than 130,000 stopover guests, representing more than 50% year-on-year increase. When booking through etihad.com, visitors choosing to stopover in Abu Dhabi can also benefit from a complimentary hotel stay of up to two nights, turning their journey into two holidays in one.

Pass holders also enjoy exclusive discounts of 15% at Abu Dhabi’s premier cultural venues including Qasr Al Watan and Louvre Abu Dhabi, and special rates at Yas Island’s entertainment destinations. This includes Ferrari World Abu Dhabi, Warner Bros. World™ Abu Dhabi, SeaWorld Yas Island, Abu Dhabi and Yas Waterworld. The pass also provides access to deals at over 200 restaurants across the emirate and savings on popular experiences like desert safaris and guided city tours.

The Abu Dhabi Pass aligns with the objectives of Abu Dhabi’s Tourism Strategy 2030, enhancing the visitor experience through exceptional offerings and improved connectivity, and it supports the strategy’s goals of attracting 39.3 million visitors, creating 178,000 new jobs in the tourism sector, and contributing AED 90 billion to Abu Dhabi’s GDP by 2030.

This is complemented by recent infrastructure developments including the new Terminal A at Zayed International Airport and an expanding calendar of cultural and entertainment events.

With the Abu Dhabi Pass, visitors can now enjoy incredible value while experiencing the best that Abu Dhabi has to offer: www.theabudhabipass.com

 

Subscribe to our E-Zine

    More

    from latest edition

    Maldives Madness Continues! Two More Roadshow Superstars Are Finalists!
    18th June 2025

    Maldives Madness Continues! Two More Roadshow Superstars Are Finalists!

    You can almost feel the warm Maldivian breeze, can't you?! The drumroll continues as we reveal our latest two brilliant agents who are now firmly in the running for that TSN ultimate Beach Pool ...

    Read more
    35% off ALL Cruises with NCL😍 Book today!
    18th June 2025

    35% off ALL Cruises with NCL😍 Book today!

    35% off ALL Cruises with NCL😍 Book today!

    Read more
    Qatar Airways is named the World’s Best Airline at the 2025 World Airline Awards
    17th June 2025

    Qatar Airways is named the World’s Best Airline at the 2025 World Airline Awards

    The 2025 World Airline Awards have been announced in a gala ceremony held on the 17th June 2025 at Paris Air Show, in the Air and Space Museum at the fabulous art deco Hall of Eight Columns of L...

    Read more
    Choose Chicago Launches New Community-Driven Marketing Campaign
    17th June 2025

    Choose Chicago Launches New Community-Driven Marketing Campaign

    Launching ahead of IPW 2025, the “Never Done. Never Outdone.” campaign is an invitation to experience a Chicago that is endlessly creative, relentlessly driven, and always ready to surprise you....

    Read more
    Irish Travel Trade Loving Chicago!
    17th June 2025

    Irish Travel Trade Loving Chicago!

    The Windy City is buzzing as IPW 2025 kicks off in style—and the Irish travel trade is right at the heart of it! Last night’s spectacular launch event set the tone for what promises to be a reco...

    Read more
    TSN Maldives Draw – Finalists 5 & 6 Join the Race for Paradise!
    17th June 2025

    TSN Maldives Draw – Finalists 5 & 6 Join the Race for Paradise!

    More Names Added to the Maldives Dream Draw! The excitement for the ultimate TSN Maldives getaway continues to build! Travelbiz is thrilled to share the latest update on the TSN Prize Draw, with...

    Read more