Travelbiz E-Zine
23
July
2024

CTM rebrands ETM as CTM Meetings & Events to meet corporate demand

Corporate Travel Management (CTM) announces the rebrand of its specialist meetings and events division ETM to ‘CTM Meetings & Events’, effective 22nd July 2024. This strategic move will enable businesses to better manage their demand for meetings and corporate events as a seamless extension of their corporate travel programme to drive greater value from their travel budget.

Business meetings and corporate events have emerged as a significant and growing segment of business travel, as evidenced in CTM’s 2024 Global Customer Survey which found that 90% of respondents expect to travel the same amount or more for customer meetings in the coming year. Additionally, 85% expect to travel the same or more for internal meetings, and 84% for conferences and tradeshows.

“Our customers truly appreciate the value of face-to-face interactions. Our UK/EMEA respondents showed that the top priority for business travellers is collaborating with colleagues and partners,” explains Mike Leeson, General Manager, CTM Meetings & Events, EMEA. “That’s why internal meetings, customer meetings, tradeshows, events, and conferences remain a key driver of business travel in the year ahead.

“It’s exciting to see our customers seeking new experiences. They’re looking for unique meeting and event spaces and showing a preference for multi-day events. This not only highlights their desire for connection but also underscores the importance they place on the benefits these business meetings, conferences, and corporate events bring.”

CTM Meetings & Events specialise in designing strategic corporate event experiences that deliver long-lasting results for businesses through improved budget control and visibility, enhanced operating efficiencies, and heightened attendee experiences to maximise return on investment.

The decision to rebrand reflects CTM’s commitment to evolving its services to meet the changing needs of customers and the travel landscape, recognising an increased opportunity for businesses to drive savings, efficiencies and duty of care through a more strategic, integrated approach to managing corporate and event travel.

“Business travel is evolving, and we’re here to meet those changes head-on. This rebrand is about making things easier and more efficient for our customers,” said Leeson. “We’re passionate about what we do and we’re always looking for ways to innovate and improve our customer value proposition. This is just one more step in that direction”.

Additional 2024 CTM Global Customer Survey findings:

When attending business events and meetings, the following event features were considered important (rated 3-5/5):

  • Ease of travel – 97.66%
  • Price – 93.67%
  • Event technology – 81.49%
  • Free time built into event agenda – 77.75%
  • Unique meeting/event space – 74.57%
  • Interesting/unique event destination – 73.62%
  • Multi-day event – 72.66%
  • Single-day event – 67.42 %
  • Immersive destination experiences – 64.44%

For more information about CTM Meetings & Events, please visit: travelctm.co.uk/events

 

Subscribe to our E-Zine

    More

    from latest edition

    Explora Journeys Unveils Exclusive Summer Special
    23rd June 2025

    Explora Journeys Unveils Exclusive Summer Special

    Explora Journeys, the luxury lifestyle ocean travel brand of the MSC Group, is delighted to announce a limited-time offer for all new bookings made between 23rd June and 15th July 2025. In respo...

    Read more
    Etihad Business Class is a real Touch of Class
    23rd June 2025

    Etihad Business Class is a real Touch of Class

    Travelbiz Business Class reporter Jacinta McGlynn brings you an Etihad B777 Business class experience from Thailand to Dublin.
    My recent flights with Etihad en route to TTM + 2025 (Thai Tr...

    Read more
    AmaWaterways 2026 Fly Cruise Pricing
    23rd June 2025

    AmaWaterways 2026 Fly Cruise Pricing

    Whilst 2025 is still buoyant we are hearing that 2026 interest is picking up which is great news. Below you will see some of our best prices so you can navigate what to promote in the coming wee...

    Read more
    Visit Lauderdale Made Waves at IPW 2025 with “Picture Perfect Paradise” Experience
    23rd June 2025

    Visit Lauderdale Made Waves at IPW 2025 with “Picture Perfect Paradise” Experience

    Visit Lauderdale, the official destination marketing organization for Greater Fort Lauderdale, captivated industry leaders and attendees at the U.S. Travel Association's IPW 2025, ,the leading i...

    Read more
    AmaWaterways reports more European agents creating group, part and full charter business
    23rd June 2025

    AmaWaterways reports more European agents creating group, part and full charter business

    AmaWaterways’ European office has seen its groups and charter sales rise by 145% for 2026 (versus sales at the same time last year, for 2025 departures) with more travel agents than ever choosin...

    Read more
    Cassidy Travel Group Launches Epitome Travel: A New Era of Experiential Luxury Travel
    23rd June 2025

    Cassidy Travel Group Launches Epitome Travel: A New Era of Experiential Luxury Travel

    Cassidy Travel, one of Ireland’s most trusted and established travel brands for over 40 years, proudly announces the launch of its newest brand: Epitome Travel, a premium travel brand dedicated ...

    Read more