Travelbiz E-Zine
21
April
2026

Croisieurope Celebrates 50th Anniversary & one of its most successful years to date

This May, French cruise operator CroisiEurope is celebrating its 50th anniversary along with an incredibly successful 2025, during which it carried over 205,000 passengers, served 1.8 million meals and reached 97% occupancy across its fleet of 50 river and ocean ships and hotel barges.

Founded on 1st May 1976 by Gérard Schmitter in Strasbourg as Alsace Croisières, CroisiEurope has grown from a local river lunch-cruise operator into a leading European river cruise line. The family-owned company, rebranded to CroisiEurope in 1997, has built its reputation on innovation, becoming a major shipowner that builds, owns and operates a fleet of over 50 ships offering affordable, diverse itineraries across Europe and worldwide.

Historical milestones include:

  • 1976: Gérard Schmitter founds Alsace Croisières, offering restaurant cruises on the Rhine near Strasbourg.
  • 1982: The company acquires its first boat,L’Alsace 1, offering cruises from Strasbourg to Rüdesheim.
  • 1990: A major turning point occurs when the company begins acting as a shipowner, commissioning its first bespoke boat, theMS Liberté.
  • 1993: Launch of first cruises on the Danube.
  • 1995: Launch of first cruises on the Rhône and Saône.
  • 1997:Renamed CroisiEurope, marking its expansion beyond regional French waterways.
  • 1998: Launch of first cruises on the Seine and the Volga.
  • 1999: Gérard Schmitter hands the company over to his children.
  • 2000: Launch of first cruises in Venice, its lagoon and on the Po.
  • 2002: Launch of first cruises on the Douro.
  • 2004: Launch of first cruises on the Danube.
  • 2005: Launch of first cruises on the Guadalquivir.
  • 2007:Enters the coastal cruising market with MV La Belle de l’Adriatique.
  • 2011: Launch of first cruises on the Gironde and Garonne.
  • 2012: Launch of first cruises on the Mekong.
  • 2013: Introduces first hotel barge cruises on the French canals.
  • 2015: Introduces first paddlewheel ship on the Loire.
  • 2017: Launch of first cruises on the Elbe and Vltava.
  • 2019: Introduces its second ocean ship, La Belle des Oceans.
  • 2020: Launch of unique safari cruises on Lake Kariba in Southern Africa.
  • 2027: CroisiEurope to launch a brand new ship and itineraries on the Amazon.

CroisiEurope celebrated its 50th anniversary last month with a high-profile gala in Strasbourg which was hosted by three generations of the Schmitter family. The event featured eight illuminated ships, 250 crew members and 50 chefs who delivered a high end culinary experience showcasing the richness and diversity of French gastronomy. Guests were also treated to an aquatic show on the Rhine which traced CroisiEurope’s journey over five decades, from its European roots to destinations as far afield as Southern Africa and Cambodia.

To commemorate the 50th anniversary, CroisiEurope has launched a paddlewheel ship on the Seine along with a range of themed cruises including, wine, food and hiking.

For further information call CroisiEurope on 01756 691269 or visit www.croisieurope.co.uk

Subscribe to our E-Zine

    More

    from latest edition

    Spring Hotels helps travel agents rediscover Tenerife through ‘Business Builders’ sessions
    09th June 2026

    Spring Hotels helps travel agents rediscover Tenerife through ‘Business Builders’ sessions

    Spring Hotels recently hosted the first of its Business Builders sessions, designed to support agency partners in confidently recommending both Tenerife and Spring Hotels’ six-property portfolio...

    Read more
    Travelmarvel on the Douro
    09th June 2026

    Travelmarvel on the Douro

    Get an in-depth look into life on a Douro Valley River Cruise with Travelmarvel with their latest collaboration.

    Read more
    Riviera Travel launches ‘Free Deck Upgrade’ offer to support trade amid strong 2026 river cruise demand
    09th June 2026

    Riviera Travel launches ‘Free Deck Upgrade’ offer to support trade amid strong 2026 river cruise demand

    Riviera Travel has unveiled a new campaign offering agents an enhanced selling opportunity, as demand for 2026 river cruise departures continues to accelerate.

    Read more
    Holidays with Aer Lingus Reveals the Top Destinations Irish Holidaymakers Are Booking for 2026
    09th June 2026

    Holidays with Aer Lingus Reveals the Top Destinations Irish Holidaymakers Are Booking for 2026

    Holidays with Aer Lingus has unveiled its most popular holiday destinations, revealing the places Irish travellers are choosing for sunshine escapes, city breaks and long-haul adventures.

    Read more
    Aer Lingus Announces Partnership with Irish Boxing Icon Katie Taylor
    09th June 2026

    Aer Lingus Announces Partnership with Irish Boxing Icon Katie Taylor

    Aer Lingus today announces Irish boxing icon Katie Taylor as its new brand ambassador, following the recent celebration of the airline's 90th anniversary. The partnership brings together two Iri...

    Read more
    Visit USA Travel Trade Webinar 17th June
    08th June 2026

    Visit USA Travel Trade Webinar 17th June

    The third in our series of Visit USA Travel Trade webinars will take place on 17th June at 2pm. This will focus on the Southern region of the USA.

    Read more