CLIA Cruise Week kicks off with incentives, prizes and record agent numbers

Today (September 15, 2025) is the start of CLIA Cruise Week in the UK & Ireland, and to mark the occasion CLIA has shared details of the trade incentives available to agents across the week.

Over 40 cruise lines are taking part in the event, which runs to September 21, with booking rewards including:

* Entry into sweepstakes to win a cruise or concert tickets

* Gift bags and hampers

* Fam trip opportunities

* High street vouchers and points

Rewards are similarly on offer with select lines for completing their online training modules or taking part in live quizzes.

In addition, CLIA itself has teamed up with the participating cruise lines to offer prizes to agents who actively support Cruise Week, across categories including best window or shop display, social media campaign, internal training event, customer-facing event and overall campaign.

For a full list of individual cruise lines and their incentives, agents can go to CLIA’s dedicated Cruise Week page: https://trade.cruising.org/uk-ireland-clia-cruise-week.

The page also includes six ‘Get ready for Cruise Week’ webinars, which feature supporting cruise lines outlining their incentives and latest news.

CLIA Cruise Week is designed to promote and raise awareness of cruising to the trade. Over 3,000 agents have signed up to take part. The week is continuing the theme of #BeyondExpectations, first introduced at CLIA Conference in May.

As part of the activities, “The UK’s Biggest Cruise Event” takes place tomorrow (September 16, 2025), which will see both agents and cruise lines host customer-facing events, internal training, ship visits and social media campaign launches. Their efforts will be combined to help support the largest-ever cross-agent cruise gathering, with over 1,000 agencies expected to take part.

Andy Harmer, managing director CLIA UK & Ireland, said: “We’ve had a phenomenal response to CLIA Cruise Week from both agents and our member cruise lines, and want to say a huge thanks to everyone who is taking part. With the opportunity to win a range of incredible rewards, as well as boost sales insight and know-how across the week, it’s the perfect moment for agents to join in and showcase the diversity, value and unforgettable memories cruise offers.”

To join the conversation, use the hashtags #CLIACruiseWeek and #BeyondExpectations.