CLIA confirms return of ‘Cruise Champion’ training programmes

Cruise Lines International Association (CLIA) UK & Ireland has announced details of its ‘Cruise Champion’ training programmes for frontline travel agents. Two separate hybrid learning courses have been launched: one with a focus on river cruise and the other on expedition cruise.

Almost 80 agents will join the six-month learning programmes, culminating in a graduation ceremony in June 2026.

The programmes, which returns for their second year, are aimed at agents who are new or have limited experience of the sectors. They will include a mix of virtual activity including product training webinars, panel discussions and virtual workshops, supported by self-study, monthly knowledge reviews and an end of programme final assessment.

Content will cover destination and product training, as well as sales techniques. CLIA has created the programme alongside its river cruise and expedition cruise line operators.

The programmes starts in November via an in-person launch day.

Andy Harmer, CLIA managing director UK & Ireland, said: “We’re thrilled to bring back our ‘Cruise Champion’ programmes, which give agents the chance to build real expertise in two of the fastest-growing sectors of cruising. We had such positive feedback from the first cohort of agent graduates we’re confident we will equip frontline sellers with the confidence and knowledge to inspire customers and grow their business.”