Celebrity Cruises celebrates the power of partnership as its ‘#CelebrityLovesAgents’ community hits 10,000 members

Celebrity Cruises has marked a major milestone in its trade engagement journey, with its ‘Celebrity Loves Agents’ Facebook hub surpassing 10,000 members, cementing its place as one of the most active and fast-growing trade communities in the cruise industry.

Launched in November 2022, the group has rapidly become the heartbeat of Celebrity’s UK & Ireland trade communication, giving travel partners instant access to the brand’s latest news, top offers, competitions, incentives and insider updates, direct from the sales team.

Membership has surged from 3,900 members in January 2024 to more than 10,000 today, reflecting the strength of Celebrity’s agent network and the passion within the trade for the brand’s award-winning offering.

More than doubling its membership over the past two years, the group has evolved into a thriving peer-to-peer community where agents support each other, share content, celebrate success and spark ideas. From first-hand ship visit photos to big booking moments, the page showcases the real stories and shared enthusiasm driving the premium cruise market.

Celebrity’s popular social competitions have become standout moments of engagement, including the Virtual Scavenger Hunt, Plan the Perfect Cruise and Take a Selfie with an X.

Each month, Celebrity’s sales team also spotlights an ‘Agent of the Month’, a peer-nominated recognition for outstanding contribution or creativity in selling the brand.

“Our travel partners are an incredibly important part of our business and Celebrity Loves Agents has become their space to connect, collaborate and celebrate,” said Nicola McNeish, Director of Sales, UK & Ireland, Celebrity Cruises.

“Reaching 10,000 members is a huge milestone and a reflection of the incredible passion, positivity and partnership that defines our trade community. Their enthusiasm, expertise and engagement inspire everything we do, from designing new experiences to shaping the way we communicate. We simply couldn’t do what we do without them.”

The Celebrity Loves Agents Facebook group is the brand’s primary go-to-market channel for the trade, with members the first to receive:

• Exclusive regional top offers and incentives
• Priority updates on new products, itineraries and fleet news
• Creative content and competitions to boost social engagement and sales
• Peer insights from other agents and the Celebrity sales team

This milestone follows one of the most dynamic years in Celebrity’s history, including the launch of Celebrity Xcel, the $250 million modernisation of the Solstice Series, and the announcement of Celebrity River Cruises, all supported by the brand’s growing network of passionate travel trade advocates.

Agents keen to join the online community can access the Celebrity Loves Agent page by visiting: https://www.facebook.com/share/g/1GhbHCCUdp/?mibextid=wwXIfr