Cassidy Travel Group Launches Epitome Travel: A New Era of Experiential Luxury Travel

Cassidy Travel, one of Ireland’s most trusted and established travel brands for over 40 years, proudly announces the launch of its newest brand: Epitome Travel, a premium travel brand dedicated to curating unforgettable, immersive and luxurious experiences for discerning Irish guests.

Epitome Travel is not just another travel agency; it’s a reimagining of what travel can be. Designed for those who seek more than just a holiday, Epitome Travel offers bespoke journeys that combine cultural depth, personal enrichment and indulgent comfort. From private culinary tours in Tuscany to wellness retreats in Bali and Arctic adventures under the Northern Lights, Epitome Travel crafts experiences that are as unique as the people who take them.

“Irish travellers are evolving,” says Sharon Harney, General Manager of the Cassidy Travel Group. “They’re no longer satisfied with cookie-cutter packages. They want meaning, authenticity and luxury – and that’s exactly what Epitome Travel delivers.”

Meeting the Moment: Why Epitome Travel Is Needed Now

The launch of Epitome Travel comes at a pivotal time. According to recent industry insights, Irish holidaymakers in 2025 are increasingly seeking mindful, experiential travel over traditional sun-and-sand getaways. There’s a growing appetite for multi-destination trips, off-the-beaten-path adventures and immersive cultural experiences that allow guests to enjoy the moment and reconnect with themselves and the world around them.

Moreover, Ireland’s travel market is booming, according to the Irish Tourism Industry Confederation, Irish residents spent over €7.5 billion on outbound travel in 2024, with strong growth forecasted for 2025. As international connectivity expands and consumer expectations rise, there is a clear demand for a travel brand that combines luxury, authenticity and personalisation, a gap that Epitome Travel is uniquely positioned to fill.

What Sets Epitome Apart

• Tailored Itineraries: Every journey is custom designed by their expert travel designers.
• Exclusive Access: From private villas to behind-the-scenes tours, Epitome Travel opens doors others can’t.
• Sustainable Luxury: Partnering with eco-conscious providers to ensure responsible travel.
• White-Glove Service: From first consultation to return home, clients receive concierge-level care.