British Airways NDC Content Now Live in Sabre’s Marketplace

Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced the launch of British Airways’ New Distribution Capability (NDC) content in Sabre’s travel marketplace. Starting today, Sabre-connected travel agencies worldwide can shop, book, and service NDC offers alongside traditional ATPCO/EDIFACT options.

By activating NDC through Sabre, agencies will seamlessly manage British Airways’ offers and orders via Sabre Red 360, Sabre Red Launchpad™, and the Sabre Offer and Order APIs. Sabre’s multi-source content strategy enables NDC content   to integrate smoothly with traditional ATPCO/EDIFACT options, providing a unified shopping experience that simplifies workflows and enhances productivity.

British Airways’ Chief Commercial Officer, Colm Lacy, said: “At British Airways, we want to give customers a seamless digital-first retailing experience, so we’re pleased to extend access to our exclusive NDC content, using Sabre’s technology, to our agencies worldwide. This will open up even more ways for agencies to search, book, and service our offers, all whilst providing a more personalised experience for customers across the globe.”

“Sabre is proud to continue leading the way in NDC adoption by providing robust technology solutions that empower our customers to evolve with the industry,” said Kathy Morgan, Senior Vice President, Distribution Experience, Sabre Travel Solutions. “Our partnership with British Airways demonstrates our commitment to building a modern travel marketplace where agencies have access to the most comprehensive content portfolio available.”

Currently, thousands of agencies in over 150 countries use Sabre’s NDC capabilities to efficiently shop, book, and service dynamic airline content. By incorporating BA’s NDC content, travel sellers gain access to more personalized offers, enabling them to stay competitive and deliver exceptional value to travellers.