Brand USA celebrates successful IPW 2024, strength of International Inbound Tourism

Brand USA, the official destination marketing organization for the United States and premier sponsor of the U.S. Travel Association’s IPW, celebrates a productive week of partner appointments, trade meetings, and media engagements, all aimed at increasing inbound international visitation.

Brand USA’s leadership, staff, and representatives participated in more than 700 meetings with international and domestic media, buyers, suppliers, as well as new and potential partners.

“I am grateful to our partners at the U.S. Travel Association for bringing the world together in Los Angeles, California, for the 55th annual IPW,” said Chris Thompson, president and CEO of Brand USA. “It’s truly bittersweet to complete my final IPW in this role. As I have shared this week, I am very confident in the strength of the international inbound travel industry and know that Brand USA will continue to bolster its efforts to drive international visitation to new heights in the coming years.”

A recording of the Brand USA press conference and other press items, including fact sheets, digital asset kits, press contacts, and more, are available at TheBrandUSA.com/ipw.

U.S. Travel Association’s IPW 2024 hosted over 5,700 delegates, including 2,000 buyers and media from nearly 70 countries. For further information regarding IPW 2024 and details on IPW 2025 (Chicago, IL, June 14-18, 2024), please visit IPW.com.