Azamara Cruises and AmaWaterways Unite for Exclusive Irish Trade Events

Two luxury cruise brands partner for a landmark series of trade evenings in Dublin and Waterford with a first-of-its-kind event in Ireland.

Azamara Cruises, the premium small-ship cruise line renowned for its Destination Immersion® experiences and Extended Destination Days, and AmaWaterways, the award-winning luxury river cruise line known for its immersive itineraries and exceptional service, are joining together as two of the world’s leading cruise brands for a series of trade events in Ireland.

The partnership will see approximately 20 top travel agents hosted across distinctive evenings in both Dublin and Waterford this July.

The events are designed to connect Azamara Cruises and AmaWaterways with Ireland’s vibrant travel trade community, combining the finest in luxury ocean and luxury river cruising under one roof. Each evening will welcome a unique group of agents, ensuring an intimate and personalised experience across both events.

Tuesday 15 July — Dublin: Onboard Azamara Quest

Agents will be welcomed aboard the iconic Azamara Quest for an exclusive evening featuring a brand update from Peter Ryan, Strategic Business Development Manager for Azamara Cruises, and Katrina Latimer, Strategic Account Manager for AmaWaterways, as well as a guided ship tour and an intimate dinner showcasing the celebrated culinary offerings that define the Azamara Cruises experience.

Wednesday 16 July — Waterford: Waterford Castle

The second evening moves to the stunning surrounds of Waterford Castle, where guests will enjoy a drinks reception, a brand update from both Peter Ryan and Katrina Latimer and an exclusive dinner in one of Ireland’s most iconic settings.

Peter Ryan, Strategic Business Development Manager, Azamara Cruises, said: “Ireland is an important market for us, and we are already well supported by the Irish trade.  Our relationship with AmaWaterways reflects a shared ambition to deepen relationships with our partners. With natural synergies across our luxury positioning, both brands are united in our desire to educate and inspire agents and Azamara are grateful for the support we have already received.”

Katrina Latimer, Strategic Account Manager, AmaWaterways, added: “We more than doubled our sales in Ireland in 2025.  A huge thank you to our lovely Irish trade partners for welcoming AmaWaterways and embracing luxury river cruise. AmaWaterways offers heartfelt service, cultural connection whilst creating spaces where travellers feel truly cared for.”