Travelbiz E-Zine
29
November
2023

Air Transat and Porter Announce Transformative Joint Venture

#Traveltradetogether

Travellers will have access to a broader network through enhanced commercial collaboration and optimisation in 2024.

Air Transat (“Transat”) and Porter Airlines (“Porter”) are extending their existing code-sharing agreement, creating a joint venture (the “Alliance”) to transform the Canadian aviation competitive landscape.

By gradually combining both Transat and Porter’s complementary networks across 2024, this Alliance offers UK and Irish passengers significant benefits, including enhanced travel options across multiple regions. It will also foster stronger network optimisation through collaboration on scheduling and route planning.

The Alliance expands services between North, Central and South America, Mexico and the Caribbean allowing passengers travelling on Air Transat’s services from London Gatwick, Manchester, Glasgow and Dublin to seamlessly connect across Porter’s and Air Transat’s integrated and highly complementary, non-overlapping networks at Toronto Pearson (YYZ) and Montreal Trudeau (YUL) airports.

This feeder network strategy will facilitate the acceleration of both airlines’ expansion in their respective markets: domestic and transborder short- and medium-haul for Porter, and international medium- and long-haul for Air Transat.

“This historic agreement constitutes a significant step forward in executing Transat’s strategic plan and an important milestone in developing a more sustainable competitive network,” said Annick Guérard, President and Chief Executive Officer of Transat. “We are delighted to further extend our collaboration with Porter, a partner that shares our customer-centric approach and values. Through this Alliance, we will accelerate the expansion of our transatlantic footprint by allowing us to leverage the domestic market served by Porter, while allowing for a more efficient use of our fleet.”

“Porter is in the midst of disrupting the North American market through a significant continental expansion that will only be amplified by this Alliance,” said Michael Deluce, President and CEO of Porter. “The flow of passengers on both carriers means that Porter will be able to develop a more robust network by increasing flight frequency on key domestic and transborder routes, and entering into new markets with less point-to-point traffic. As we continue receiving deliveries of up to 100 new Embraer E195-E2 aircraft, our options for deploying this fleet are even greater based on this collaboration with Air Transat.”

This Alliance is an evolution of the current codeshare agreement between Air Transat and Porter, which has been active since October 2022. It demonstrates the long-term collaboration commitment of both companies, allowing Air Transat and Porter to align goals, strategies and resources to achieve their ambitions.

Air Transat brings its expertise in leisure travel, serving over 60 international destinations, and its 35-year presence in the Canadian and UK markets, while Porter contributes its 17 years of expertise in facilitating air travel within Eastern Canada and the United States with a growing coast-to-coast presence within North America.

For more information, visit www.airtransat.com.

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