Travelbiz E-Zine
29
November
2023

Air Transat and Porter Announce Transformative Joint Venture

#Traveltradetogether

Travellers will have access to a broader network through enhanced commercial collaboration and optimisation in 2024.

Air Transat (“Transat”) and Porter Airlines (“Porter”) are extending their existing code-sharing agreement, creating a joint venture (the “Alliance”) to transform the Canadian aviation competitive landscape.

By gradually combining both Transat and Porter’s complementary networks across 2024, this Alliance offers UK and Irish passengers significant benefits, including enhanced travel options across multiple regions. It will also foster stronger network optimisation through collaboration on scheduling and route planning.

The Alliance expands services between North, Central and South America, Mexico and the Caribbean allowing passengers travelling on Air Transat’s services from London Gatwick, Manchester, Glasgow and Dublin to seamlessly connect across Porter’s and Air Transat’s integrated and highly complementary, non-overlapping networks at Toronto Pearson (YYZ) and Montreal Trudeau (YUL) airports.

This feeder network strategy will facilitate the acceleration of both airlines’ expansion in their respective markets: domestic and transborder short- and medium-haul for Porter, and international medium- and long-haul for Air Transat.

“This historic agreement constitutes a significant step forward in executing Transat’s strategic plan and an important milestone in developing a more sustainable competitive network,” said Annick Guérard, President and Chief Executive Officer of Transat. “We are delighted to further extend our collaboration with Porter, a partner that shares our customer-centric approach and values. Through this Alliance, we will accelerate the expansion of our transatlantic footprint by allowing us to leverage the domestic market served by Porter, while allowing for a more efficient use of our fleet.”

“Porter is in the midst of disrupting the North American market through a significant continental expansion that will only be amplified by this Alliance,” said Michael Deluce, President and CEO of Porter. “The flow of passengers on both carriers means that Porter will be able to develop a more robust network by increasing flight frequency on key domestic and transborder routes, and entering into new markets with less point-to-point traffic. As we continue receiving deliveries of up to 100 new Embraer E195-E2 aircraft, our options for deploying this fleet are even greater based on this collaboration with Air Transat.”

This Alliance is an evolution of the current codeshare agreement between Air Transat and Porter, which has been active since October 2022. It demonstrates the long-term collaboration commitment of both companies, allowing Air Transat and Porter to align goals, strategies and resources to achieve their ambitions.

Air Transat brings its expertise in leisure travel, serving over 60 international destinations, and its 35-year presence in the Canadian and UK markets, while Porter contributes its 17 years of expertise in facilitating air travel within Eastern Canada and the United States with a growing coast-to-coast presence within North America.

For more information, visit www.airtransat.com.

Subscribe to our E-Zine

    More

    from latest edition

    Statement from Aer Lingus on industrial action
    19th June 2024

    Statement from Aer Lingus on industrial action

    Aer Lingus is currently assessing the impact of the industrial action served by IALPA including the work to rule which it has outlined to commence from 26 June 2024. This action will have a whol...

    Read more
    Royal Caribbean International Announces New VP EMEA
    19th June 2024

    Royal Caribbean International Announces New VP EMEA

    Today, Royal Caribbean International has announced that Gerard Nolan has been appointed Vice President, Europe Middle East Africa (EMEA) at Royal Caribbean International. In this role, Gerard wi...

    Read more
    Log your bookings by the 30th June
    19th June 2024

    Log your bookings by the 30th June

    For a chance to be part of this, you will need to log your Aer Lingus, American Airlines and British Airways bookings from the U.K. and Ireland to the USA between 13th May – 30th June 2024, for ...

    Read more
    The Brand USA MegaFam is back for 2024!
    19th June 2024

    The Brand USA MegaFam is back for 2024!

    In partnership with Aer Lingus, American Airlines and British Airways, the 2024 Brand USA U.K. & Ireland MegaFam will see 60 travel agents travel on six itineraries across the United States. The...

    Read more
    Air Canada welcomes back Dublin-Vancouver service
    18th June 2024

    Air Canada welcomes back Dublin-Vancouver service

    Air Canada is celebrating the return of the summer Dublin-Vancouver service to complement the Dublin-Montreal summer service and the year-round Dublin-Toronto service. Blaithin O’Donnell and Ber...

    Read more
    Celebrity XCEL Keel Laying Ceremony
    18th June 2024

    Celebrity XCEL Keel Laying Ceremony

    Jacinta from Travelbiz joined the hordes of press and media colleagues, Celebrity staff and proud shipyard workers at Chantiers de L’Altantique in St. Nazaire, France to witness the keel laying ...

    Read more