Travelbiz E-Zine
10
November
2025

Agencies connected to Vibe gain unified access to the widest travel content via Sabre

Sabre Corporation (NASDAQ: SABR), a leading provider of software and technology powering the global travel industry, today announced that Vibe, a UK-based travel technology provider and Sabre Developer Partner, has renewed its multi-year agreement with Sabre. The collaboration extends Vibe’s customers’ access to the SabreMosaic™ Travel Marketplace, the cloud-native platform that unifies the industry’s broadest range of content, giving agencies a single connection to search, sell and service whatever travellers require.

Through this integration, agencies using Vibe can book and manage NDC offers directly within their platform, removing the need to access external portals. With 38 NDC airlines already live, Sabre offers the most extensive NDC portfolio in the industry, ensuring agencies can access content that is often unavailable through other channels. The same connection also provides access to two million accommodation options and content from over 150 low-cost carriers, giving Vibe’s customers a more comprehensive range of choices. By consolidating access to this breadth of content, agencies can reduce fragmentation, streamline operations, and deliver more competitive travel solutions to their clients.

Vibe will also adopt the MultiTicket solution, which identifies the lowest fare by combining two one-way flights into separate tickets when this results in a better price. Rather than running multiple queries, the platform evaluates return and one-way options in a single request, reducing system load while enabling agencies to offer tailored, cost-effective itineraries more efficiently.

“Sabre’s collaboration with Vibe has been made possible through our Developer Partner Network, which continues to demonstrate its value across regions,” said Ian Molanphy, Sabre’s Head of Partnerships Sales for EMEA. “By enabling seamless integration with partners like Vibe, we make it easier for agencies to access more content, streamline their operations, and deliver greater value to travellers.”

Since its founding in 2007, Vibe has built a reputation for intuitive and adaptable travel technology that helps agencies compete in a fragmented market. By extending its collaboration with Sabre, Vibe reinforces its commitment to equipping clients with innovative tools and comprehensive content that enhance the booking experience.

“At Vibe, our platform exists to make selling travel easier for our customers,” said Martin Eade, co-founder and Chief Commercial Officer at Vibe. “This agreement brings NDC, low-cost carriers and accommodation into a single workflow so agents can search, sell and service in one place. They spend less time switching systems, reduce handling costs and present more relevant offers to travellers. MultiTicket strengthens this by finding lower fares in one search when two one-way tickets beat a return, reducing queries and manual steps while giving our clients sharper pricing at the point of sale.”

This agreement positions Vibe’s customers to consolidate access through a single connection. By unifying content and embedding automation into workflows, they can reduce complexity, improve service speed and unlock more competitive options for travellers-directly addressing the fragmentation challenges highlighted in recent industry research.

Subscribe to our E-Zine

    More

    from latest edition

    BA/IB/AA Travelbiz June Update
    13th July 2026

    BA/IB/AA Travelbiz June Update

    British Airways, Iberia and American Airlines June Update

    Read more
    A Celebration of an Industry Legend – Mr. Declan Power
    13th July 2026

    A Celebration of an Industry Legend – Mr. Declan Power

    Travelbiz at the Travel Media USA Soirée
    Some evenings are about the destination, the venue or the occasion. Others become memorable because of the people who have helped shape our industr...

    Read more
    MSC Cruises UK and Ireland hires Rob Scott for new Guest Experiences and Growth Strategy role
    13th July 2026

    MSC Cruises UK and Ireland hires Rob Scott for new Guest Experiences and Growth Strategy role

    MSC Cruises has announced the appointment of Rob Scott to the new role of Senior Advisor, Guest Experiences & Growth Strategy – UK & Ireland.

    Read more
    Riviera Travel celebrates Riviera Resplendence’s inaugural sailing
    10th July 2026

    Riviera Travel celebrates Riviera Resplendence’s inaugural sailing

    Riviera Travel’s MS Riviera Resplendence has officially returned from her maiden voyage along the Rhine River, taking guests on Riviera’s 7-day Rhine Cruise to Switzerland River Cruise itinerary...

    Read more
    Passenger numbers at Dublin Airport up 2% in June to 3.6 million
    10th July 2026

    Passenger numbers at Dublin Airport up 2% in June to 3.6 million

    Just over 3.6 million passengers went through Dublin Airport in June, up 2% on the same month last year as the busy summer season continued.

    Read more
    Celebrity Cruises Unveils 13 New Experiences on Celebrity Reflection Across Caribbean Sailings
    09th July 2026

    Celebrity Cruises Unveils 13 New Experiences on Celebrity Reflection Across Caribbean Sailings

    Setting sail in March 2027, guests will find enhanced outdoor escapes, new world-class dining, and unforgettable entertainment for a new Reflection, full of smiles.

    Read more