Travelbiz E-Zine
29
November
2023

Air Transat and Porter Announce Transformative Joint Venture

#Traveltradetogether

Travellers will have access to a broader network through enhanced commercial collaboration and optimisation in 2024.

Air Transat (“Transat”) and Porter Airlines (“Porter”) are extending their existing code-sharing agreement, creating a joint venture (the “Alliance”) to transform the Canadian aviation competitive landscape.

By gradually combining both Transat and Porter’s complementary networks across 2024, this Alliance offers UK and Irish passengers significant benefits, including enhanced travel options across multiple regions. It will also foster stronger network optimisation through collaboration on scheduling and route planning.

The Alliance expands services between North, Central and South America, Mexico and the Caribbean allowing passengers travelling on Air Transat’s services from London Gatwick, Manchester, Glasgow and Dublin to seamlessly connect across Porter’s and Air Transat’s integrated and highly complementary, non-overlapping networks at Toronto Pearson (YYZ) and Montreal Trudeau (YUL) airports.

This feeder network strategy will facilitate the acceleration of both airlines’ expansion in their respective markets: domestic and transborder short- and medium-haul for Porter, and international medium- and long-haul for Air Transat.

“This historic agreement constitutes a significant step forward in executing Transat’s strategic plan and an important milestone in developing a more sustainable competitive network,” said Annick Guérard, President and Chief Executive Officer of Transat. “We are delighted to further extend our collaboration with Porter, a partner that shares our customer-centric approach and values. Through this Alliance, we will accelerate the expansion of our transatlantic footprint by allowing us to leverage the domestic market served by Porter, while allowing for a more efficient use of our fleet.”

“Porter is in the midst of disrupting the North American market through a significant continental expansion that will only be amplified by this Alliance,” said Michael Deluce, President and CEO of Porter. “The flow of passengers on both carriers means that Porter will be able to develop a more robust network by increasing flight frequency on key domestic and transborder routes, and entering into new markets with less point-to-point traffic. As we continue receiving deliveries of up to 100 new Embraer E195-E2 aircraft, our options for deploying this fleet are even greater based on this collaboration with Air Transat.”

This Alliance is an evolution of the current codeshare agreement between Air Transat and Porter, which has been active since October 2022. It demonstrates the long-term collaboration commitment of both companies, allowing Air Transat and Porter to align goals, strategies and resources to achieve their ambitions.

Air Transat brings its expertise in leisure travel, serving over 60 international destinations, and its 35-year presence in the Canadian and UK markets, while Porter contributes its 17 years of expertise in facilitating air travel within Eastern Canada and the United States with a growing coast-to-coast presence within North America.

For more information, visit www.airtransat.com.

Subscribe to our E-Zine

    More

    from latest edition

    Spring Hotels Appoints Rodrigo Maroto to Lead Direct Sales Strategy as Integration of Mare Nostrum Resort Continues
    09th April 2026

    Spring Hotels Appoints Rodrigo Maroto to Lead Direct Sales Strategy as Integration of Mare Nostrum Resort Continues

    New Chief E-Commerce Officer appointment signals next phase of growth as Spring Hotels strengthens trade partnerships and direct booking strategy. Spring Hotels has appointed digital specialist ...

    Read more
    TAP Air Portugal with Profits for the Fourth Consecutive Year
    09th April 2026

    TAP Air Portugal with Profits for the Fourth Consecutive Year

    It is the fourth consecutive year of profitability. In 2025, TAP Air Portugal reported a positive net income of EUR 4.1 million. Recurring net income would have amounted to EUR 46 million, if ex...

    Read more
    Anthea Turner to sail on MSC Cruises in June to Iceland and the Fjords
    09th April 2026

    Anthea Turner to sail on MSC Cruises in June to Iceland and the Fjords

    Well-loved broadcaster Anthea Turner, known for presenting Blue Peter, GMTV and Wish You Were Here, will be joining MSC Cruises this coming June on board MSC Virtuosa.
    Departing from Cork,...

    Read more
    Moon Fever Takes Off
    09th April 2026

    Moon Fever Takes Off

    Holidaymakers Inspired by Artemis II Can Take One Giant Leap at Florida’s Kennedy Space Center Visitor Complex. As the four Artemis II astronauts journey home after travelling farther from Earth...

    Read more
    Norwegian Group had 2.03 million passengers in March
    09th April 2026

    Norwegian Group had 2.03 million passengers in March

    In March, the Norwegian Group had a total of 2.03 million passengers. Of these, Norwegian recorded 1.68 million passengers, while Widerøe had 350,000. The month was characterised by strong deman...

    Read more
    Strike Up Some Fun with Turkish Airlines!
    09th April 2026

    Strike Up Some Fun with Turkish Airlines!

    Register your team today! One Week to Strike!! The 14th Turkish Airlines Bowling Tournament is officially BACK — and this year it’s bigger, bolder, and more global than ever!

    Read more