Riviera Travel responds to surging demand with Open For Discovery campaign, launching 2027 & 2028 holidays earlier than ever with 10% off

The ‘Open for…’ campaign, live from 18 March until 27 May 2026, offers a 10% discount across Riviera Travel’s entire 2027 and 2028 program supported by the release of its 2027 European programme and 2028 worldwide tours.

Following on from the success and surge in demand from their 2026 10% off campaign and designed to create a Riviera led Extended Peaks sales period, the new campaign invites agents’ customers to book early and benefit from greater choice, stronger value and Riviera Travel’s fully escorted, expert led approach across river cruising, European touring and worldwide travel.

Savings across 2027 and 2028 departures

From 18 March to 27 May 2026, UK and Ireland customers can benefit from:

• 10% off all Riviera Travel holidays departing in 2027 and 2028, with no exceptions
• 20% off selected 2027 departures, across river cruises, worldwide tours and solo holidays
• These offers are also combinable with Riviera Travel’s agent rates making it 40% off river and ocean cruises and 20% off tours should an agent want book in for 2027 or 2028

• 

‘Open for…’ – a new brand platform

The new ‘Open for…’ campaign positions Riviera Travel as open for discovery, open for expertise and open for thoughtfully planned journeys, encouraging agents to book customers ahead with confidence.

Across all channels, the campaign highlights Riviera Travel’s strengths: expertly guided days, carefully curated itineraries, extensive inclusions, and the reassurance that every detail is taken care of – from flights and transfers to hand‑picked hotels, beautiful ships and knowledgeable Tour Managers and Cruise Directors.

European tours: New Destinations and Refreshed Favourites for 2027

From 18 March, all 17 existing European tours will launch their 2027 departures, plus there are 2 brand new itineraries added. These include:

• Crete Uncovered – 8 days starting from €2,119pp

• Lucca, Portofino & the Clinque Terre – 8 days starting from €2,139pp

All European tours include Tour Managers, local guides, flights, hand-picked hotels and a balance of guided touring and free time.

Worldwide tours: New 2027 & 2028 Dates Across Iconic Destinations

Riviera Travel will also be launching 4 new worldwide destinations for Ireland in 2027, including the following:

• New Zealand: Land of the Long White Cloud – 21 days starting from   €8,695pp

• Grand Tour of New Zealand with Australia – 26 days starting from €11,509pp

• Canada’s Rocky Mountaineer – 8 days starting from €6,199pp

• Canada’s Rocky Mountaineer with Alaskan Cruise – 16 days starting from €8,649pp

Riviera will also opening their new 2028 dates across the below itineraries, providing agents with long-lead selling opportunities across high-demand destinations.

• The Best of Japan –  13 days starting from €6,469pp

• South Africa – 16 days starting from €4,221pp

• Signature Tour: Grand Journey from India’s Golden Triangle to Shimla – 15 days starting from €3,629pp

• Signature Tour: Imperial Cities of Morocco – 8 days starting from €2,019pp

• Signature Tour: Sri Lanka – 13 days starting from €3,399pp

All worldwide tours are fully escorted and include flights, transfers, accommodation, and local guiding, positioning them strongly for early-planning customers looking for reassurance and value.

NEW SHIP: Riviera Reflection – Itineraries on Sale for 2027 Departures

Riviera’s new ship – MS Riviera Reflection – will also launch its 2027 departures on 18 March, sailing on all Danube itineraries, including the below:

• Budapest to the Black Sea – 14 nights starting from €4,999pp

• Budapest, Bratislava & Vienna: A Danube Discovery River Cruise – 4 nights starting from €1,449pp

• The Blue Danube – 7 nights starting from €2,299pp

Supporting the trade

The launch is supported by a full suite of trade ready marketing assets, including instore posters, digital and social media content, email banners and campaign creatives, available for download on their e-learning platform Riviera Explorer.

Riviera Travel continues to work closely with the trade, offering competitive agent rates, strong commission and a growing portfolio across river cruising, escorted tours and solo travel.

Vicky Billing, Trade & Partnerships Director UK & Ireland at Riviera Travel, comments:

“Open for Discovery is our biggest early-booking launch to date, giving agents a powerful, no-exceptions offer to take to customers planning well ahead. By opening 2027 and 2028 departures, we’re giving the trade exceptional choice, confidence and long-lead selling opportunities. The combination of 10% off all 2027 & 2028 holidays and a wave of brand-new product, including new destinations and refreshed favourites reflects how the Riviera customer wants to travel: with reassurance and expertly curated experiences. Most importantly, this offer is trade-friendly, combinable with agent rates and designed to support Irish partners with standout value.”