The Brand USA U.K. & Ireland Destination Immersion itineraries have landed!

Brand USA U.K. & Ireland is delighted to announce the 2026 Destination Immersion (formerly MegaFam) itineraries!

In partnership with Aer Lingus, American Airlines and British Airways, the 2026 Brand USA Destination Immersion will take 60 top-selling U.K. & Irish agents on six spectacular road trip itineraries across the United States, offering travel trade professionals the opportunity to enhance their knowledge of the USA during a truly historic year.

The trip will depart on Thursday 23 April, 2026 and arrive back in to Ireland on Saturday 2 May, 2026.

Agents based in Ireland will travel on the following itinerary:

Carolina Charm: From Capital Culture to Coastal Escapes
Discover the Carolinas by venturing to Raleigh, North Carolina, continuing on to Myrtle Beach, South Carolina, and completing the trip in Charlotte, North Carolina.

Alongside the Carolina Charm route, the 2026 Destination Immersion will also feature five additional itineraries across the USA:

• Southwest Splendor: Vegas Lights and Canyon Heights – Las Vegas (NV) to Phoenix via Arizona
• Golden State Gems: Iconic Beaches and Seaside Cities – Santa Monica, San Diego and Huntington Beach (CA)
• Route 66 Roots: Great Rivers & Epic Road Trips – Chicago (IL) to St Louis (MO)
• Southern Sounds: Louisiana Greats to the Lone Star State – New Orleans (LA) to Fort Worth (TX)
• Pacific Adventure: City Charm and Alpine Awe – Portland (OR) and Washington State

Horseshoe Bend, AZ   How to enter

Irish agents can log Aer Lingus, American Airlines and British Airways bookings from Ireland to the USA between 1 January – 28 February 2026, for travel anytime. Agents can also test their knowledge of our partner airlines by completing the airline content and earning the Destination Immersion 2026 Airline Badge.

Agents can submit bookings HERE

Complete the Destination Immersion 2026 Airline HERE