Travelbiz E-Zine
10
November
2025

Agencies connected to Vibe gain unified access to the widest travel content via Sabre

Sabre Corporation (NASDAQ: SABR), a leading provider of software and technology powering the global travel industry, today announced that Vibe, a UK-based travel technology provider and Sabre Developer Partner, has renewed its multi-year agreement with Sabre. The collaboration extends Vibe’s customers’ access to the SabreMosaic™ Travel Marketplace, the cloud-native platform that unifies the industry’s broadest range of content, giving agencies a single connection to search, sell and service whatever travellers require.

Through this integration, agencies using Vibe can book and manage NDC offers directly within their platform, removing the need to access external portals. With 38 NDC airlines already live, Sabre offers the most extensive NDC portfolio in the industry, ensuring agencies can access content that is often unavailable through other channels. The same connection also provides access to two million accommodation options and content from over 150 low-cost carriers, giving Vibe’s customers a more comprehensive range of choices. By consolidating access to this breadth of content, agencies can reduce fragmentation, streamline operations, and deliver more competitive travel solutions to their clients.

Vibe will also adopt the MultiTicket solution, which identifies the lowest fare by combining two one-way flights into separate tickets when this results in a better price. Rather than running multiple queries, the platform evaluates return and one-way options in a single request, reducing system load while enabling agencies to offer tailored, cost-effective itineraries more efficiently.

“Sabre’s collaboration with Vibe has been made possible through our Developer Partner Network, which continues to demonstrate its value across regions,” said Ian Molanphy, Sabre’s Head of Partnerships Sales for EMEA. “By enabling seamless integration with partners like Vibe, we make it easier for agencies to access more content, streamline their operations, and deliver greater value to travellers.”

Since its founding in 2007, Vibe has built a reputation for intuitive and adaptable travel technology that helps agencies compete in a fragmented market. By extending its collaboration with Sabre, Vibe reinforces its commitment to equipping clients with innovative tools and comprehensive content that enhance the booking experience.

“At Vibe, our platform exists to make selling travel easier for our customers,” said Martin Eade, co-founder and Chief Commercial Officer at Vibe. “This agreement brings NDC, low-cost carriers and accommodation into a single workflow so agents can search, sell and service in one place. They spend less time switching systems, reduce handling costs and present more relevant offers to travellers. MultiTicket strengthens this by finding lower fares in one search when two one-way tickets beat a return, reducing queries and manual steps while giving our clients sharper pricing at the point of sale.”

This agreement positions Vibe’s customers to consolidate access through a single connection. By unifying content and embedding automation into workflows, they can reduce complexity, improve service speed and unlock more competitive options for travellers-directly addressing the fragmentation challenges highlighted in recent industry research.

Subscribe to our E-Zine

    More

    from latest edition

    Expedia TAAP ATTS Christmas Appreciation Lunch
    04th December 2025

    Expedia TAAP ATTS Christmas Appreciation Lunch

    This lunch has become a much sought-after annual gathering in the travel trade social calendar and it’s their way of saying a huge thank you to their guests for all their hard work, dedication a...

    Read more
    Malta: Small Island, Big Stories
    04th December 2025

    Malta: Small Island, Big Stories

    Set in the heart of the Mediterranean, Malta is a warm and inviting year‑round destination where vibrant culture, rich history, and breathtaking coastline come together. Compact, safe, and easy ...

    Read more
    MSC Cruises Marks 12-Month Countdown To MSC World Asia – Discover 12 details of the New Flagship
    04th December 2025

    MSC Cruises Marks 12-Month Countdown To MSC World Asia – Discover 12 details of the New Flagship

    The one-year countdown to the launch of MSC Cruises’ latest flagship, MSC World Asia, has begun. The state-of-the-art flagship is set to become the latest World Class ship to join the cruise lin...

    Read more
    A Week of Connection: Royal Caribbean Highlights in Ireland
    04th December 2025

    A Week of Connection: Royal Caribbean Highlights in Ireland

    Royal Caribbean recently wrapped up a successful week of trade initiatives in Ireland, starting with regional training sessions for frontline travel agents between November 25th - 27th and closi...

    Read more
    ECTAA welcomes balanced compromise in Package Travel Directive agreement
    04th December 2025

    ECTAA welcomes balanced compromise in Package Travel Directive agreement

    ECTAA, which represents the travel agents and tour operators at European level, welcomes the balanced approach taken during the trilogue negotiations, notably on the definitions, payment conditi...

    Read more
    Passenger numbers up +7% at Cork Airport and +11% at Dublin Airport in November
    04th December 2025

    Passenger numbers up +7% at Cork Airport and +11% at Dublin Airport in November

    November was another record-breaking month at both Cork and Dublin airports, with the state's two busiest airports handling more than 2.8 million passengers collectively (+11% vs Nov 24). Sunday...

    Read more