Travelbiz E-Zine
29
October
2024

Emerald Cruises Announces Series Of Agent Incentives Ahead Of New TV Series ‘Judi Love’s Culinary Cruise’ Airing On ITV1

Luxury cruise operator Emerald Cruises has launched a wave of trade incentives to celebrate Emerald Azzurra starring in a new ITV show with ‘Loose Women’ star Judi Love.

New cruising TV programme ‘Judi Love’s Culinary Cruise’ features the popular comedian and TV host as she sails throughout the Mediterranean on board the luxury Emerald Cruises yacht, Emerald Azzurra.

The new series is set to air on ITV1 from Monday 4th – Friday 8th November 2024 and will showcase some of the highlights of life on board the luxury yacht.  As cruising once again returns to primetime television, Emerald Cruises has developed a number of sales and training initiatives to support agents and enable them to not only learn more about the Emerald Cruise fleet and itineraries but also build sales opportunities.

The initiatives include:

Reward incentive. Agents will receive £75 worth of points for any Mediterranean sailing booked from 1-29 November 2024. The £75 points can be redeemed against a choice of gifts and vouchers from www.riverrewards.cruises. Agents need to claim prizes by 29 November at rewards@scenic.co.uk to receive their gifts in time for Christmas. £75 prizes include Fortnum & Mason Champagne Afternoon Tea for Two at Royal Exchange, Ugg slippers, Tom Ford Black Orchid perfume and Indulgence Hamper. For agents who have earned additional points, in line with the culinary focus of the new series, Emerald Cruises has also extended their rewards prize catalogue to include a number of luxury culinary experiences featuring a private chef experience, three-course meal for two at Gordon Ramsay’s prestigious Savoy Grill restaurant and a cookery class for two at The Jamie Oliver Cookery School.

Agent Academy training incentive. The first 20 agents to complete their Emerald Cruises Luxury Yacht Cruises training module will receive an Emerald Cruises branded bag. To access the Agent Academy training, agents can sign up at https://agentacademy.litmos.com/self-signup/. Agents need to email their completion certificate to agencysales@emeraldcruises.co.uk to redeem and claim their prize.

Marketing assets. Agents will also have access to a suite of marketing assets, from social tiles to images and posters, plus a training video on the Scenic & Emerald Cruises Totally Trade Facebook page.

Nick Hughes, Director of Sales, Partnerships and Strategic Growth commented: “It is hugely exciting to see cruising return to the primetime TV schedule. Judi Love is a well-loved personality and we loved hosting her onboard during the filming for this series. Seeing cruise back on our screens provides agents with a fantastic sales opportunity and we want to support and encourage our agent partners to ensure they are in pole position to make the most of it ahead of the new series being broadcast. We have practical information and advice available across both our training modules and Facebook page to build learning and are continually investing in our rewards scheme so that agents know just how much we appreciate their support.”

Agents can get in touch with their local sales manager for more information –agencysales@emeraldcruises.co.uk