Travelbiz E-Zine
15
August
2024

MSC Group’s Division Turns To Smart Containers For Delivery OF The Freshest Food

MSC Cruises and Explora Journeys have linked up with sister company MSC, the world leader in container shipping, to use smart containers to guarantee that the freshest produce is loaded onto the lines’ ships after delivery from a warehouse.

Each smart container is fitted with internet connected devices to collect data such as position, temperature and humidity, and monitored remotely around the clock from a centralised Customer Service Centre in Antwerp, Belgium.

A problem in transit during the transportation of goods by road or sea triggers an alert to the supplier that can then be resolved en route to ensure that food products that depend on the exact environment for freshness can be delivered without having to dispatch a costly replacement.

The smart containers are particularly beneficial for chilled and frozen goods such as meat, seafood and dairy produce.

MSC Cruises and Explora Journeys both source most of their food locally – some 96 per cent – but in the event of a product not being available locally, goods are taken to ships from a series of warehouses around the world.

From the northern Italian warehouse in Genoa, MSC Cruises last year used smart containers and saw an improved level of quality assurance than in 2022 when the line used traditional means of transporting food by road and sea.

The scale of the overall food delivery operation is considerable. Every year MSC Cruises’ fleet of 22 ships is stocked with 5,500 different items of food and beverage, including 32 million eggs, 6 million litres of milk, 170,000 oysters, 2 million tomatoes, 900,000 kg of apples and 800,000 kg of lemons.

Each of MSC Cruises’ 22 ships carries on average 22,500 kg of fresh fruit, 20,000 kg of fresh vegetables and 5,400 kg of fish during a 7-night voyage.

Paolo Raia, Managing Director, MSC Procurement & Logistics, said, “The use of smart containers has made a significant positive impact on the supply of food, especially in markets where it is a challenge to source and acquire all of the products locally. For example, for our ships in the Middle East the local production is limited, and some goods can take several weeks travelling from the warehouse to the vessel.

“Another major advantage with smart containers is that in real time we can constantly monitor the humidity and temperature of the goods being transported and change the parameters in transit, if required, to deliver with absolute confidence the freshest and finest food for our guests.”

Annually, MSC Cruises’ fleet of ships is stocked with the following provisions.

  • Extra virgin olive oil – 223,000 litres
  • Flour – 5 million kg
  • Pulses – 379,000 kg
  • Beer – 8 million litres
  • Cold cut meats – 383,000 kg
  • Soy sauce – 54,000 litres
  • Wasabi – 1,000 kg
  • Quinoa – 20,000 kg

A typical 7-night voyage will be stocked with the following provisions.

  • Butter – 1,000 kg
  • Wine – 9,500 bottles
  • Sugar – 2,200 kg
  • Rice – 3,200 kg

Subscribe to our E-Zine

    More

    from latest edition

    Expedia TAAP ATTS Christmas Appreciation Lunch
    04th December 2025

    Expedia TAAP ATTS Christmas Appreciation Lunch

    This lunch has become a much sought-after annual gathering in the travel trade social calendar and it’s their way of saying a huge thank you to their guests for all their hard work, dedication a...

    Read more
    Malta: Small Island, Big Stories
    04th December 2025

    Malta: Small Island, Big Stories

    Set in the heart of the Mediterranean, Malta is a warm and inviting year‑round destination where vibrant culture, rich history, and breathtaking coastline come together. Compact, safe, and easy ...

    Read more
    MSC Cruises Marks 12-Month Countdown To MSC World Asia – Discover 12 details of the New Flagship
    04th December 2025

    MSC Cruises Marks 12-Month Countdown To MSC World Asia – Discover 12 details of the New Flagship

    The one-year countdown to the launch of MSC Cruises’ latest flagship, MSC World Asia, has begun. The state-of-the-art flagship is set to become the latest World Class ship to join the cruise lin...

    Read more
    A Week of Connection: Royal Caribbean Highlights in Ireland
    04th December 2025

    A Week of Connection: Royal Caribbean Highlights in Ireland

    Royal Caribbean recently wrapped up a successful week of trade initiatives in Ireland, starting with regional training sessions for frontline travel agents between November 25th - 27th and closi...

    Read more
    ECTAA welcomes balanced compromise in Package Travel Directive agreement
    04th December 2025

    ECTAA welcomes balanced compromise in Package Travel Directive agreement

    ECTAA, which represents the travel agents and tour operators at European level, welcomes the balanced approach taken during the trilogue negotiations, notably on the definitions, payment conditi...

    Read more
    Passenger numbers up +7% at Cork Airport and +11% at Dublin Airport in November
    04th December 2025

    Passenger numbers up +7% at Cork Airport and +11% at Dublin Airport in November

    November was another record-breaking month at both Cork and Dublin airports, with the state's two busiest airports handling more than 2.8 million passengers collectively (+11% vs Nov 24). Sunday...

    Read more