100 years of the Hollywood Sign

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Los Angeles Tourism is thrilled to commemorate the centennial anniversary of the city’s most prolific and globally recognized symbol – The Hollywood Sign. The iconic letters have stood as an American landmark for 100 years, perched atop the Santa Monica Mountains overlooking the City of Angels. The sign is synonymous with the glitz and glamour of Tinseltown and emblematic of a century’s worth of Hollywood history, from the notable to the notorious. Today, the sign is an enduring symbol of Los Angeles, beckoning travellers to come experience a place where magic is possible, and dreams come true. In conjunction with this historic anniversary, the Los Angeles Tourism & Convention Board is highlighting the wealth of entertainment options for visitors to enjoy, including exciting studio tours and live television tapings throughout the city.