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Volume 21. Issue 14. 25th March 2021. View Online
Discover the wonders of Saudi at the ‘Journeys in Arabia’ Virtual Roadshow!

Largely unexplored by international leisure visitors, Saudi is the true home of Arabia – a land rich in culture, heritage, mystique and romance. A land of adventure and unparalleled hospitality. Saudi is a study in contrasts. From Al Jouf in the north to Jazan in the south, you’ll find arid deserts and lush valleys, clear seas and rugged mountains, ancient archaeological sites and modern architecture, haute cuisine and street food.

A showcase of the best of what Saudi has to offer, Saudi Tourism Authority is delighted to present you with the ‘Journeys in Arabia’ Virtual Roadshow, an opportunity to explore one of the newest destinations on the global tourism stage and learn more about Saudi’s hidden treasures and unique, authentic experiences.

Join us any time on 30th and 31st March between 8:00 AM – 8:00 PM GMT for this exclusive opportunity.

Register HERE.

Jeddah’s historic ‘Al Balad’ district
Jeddah’s historic ‘Al Balad’ district
Saudi’s tourism offering focuses on delivering authentically Arabian adventure, culture and heritage underpinned by remarkable hospitality…

Adventure & Nature

Whether you are sailing the crystalline waters of the Saudi Red Sea, exploring one the country’s many national parks or hiking through the green hills of Al Baha, Saudi will surprise and delight you with a wealth of natural treasures.

From seas teeming with exotic fish, rare marine animals and thriving corals to lush oases, verdant farmlands and even desert areas that are rich with life and raw natural beauty, Saudi offers awe-inspiring natural phenomena and exciting, unique ways to explore its diverse terrain, making the kingdom worthy of a spot on any outdoor enthusiast’s bucket list.

Learn more about adventure tourism in Saudi Arabia HERE.

Culture & Heritage

Saudi culture is as rich as it is diverse. Visit the Kingdom’s many mosques and traditional markets to experience a rhythm of life that has little changed over the centuries. Since the days of antiquity, Saudi has occupied a pivotal position at the crossroads of Asia, Africa and Europe. Today, there are more than 11,000 archaeological sites throughout the Kingdom, telling the story of the civilizations that lived over the years. The Kingdom of Saudi Arabia is proud to have five UNESCO World Heritage Sites: the Al Ahsa Oasis, Al-Hijr Archaeological Site (Hegra), Al-Turaif District in Diriyah, Historic Jeddah and rock art in the Hail region.

And, for a taste of modern Saudi, don’t miss the urban districts and entertainment centres where people meet to shop, dine or just spend time with friends. From traditional dances and handicrafts to gleaming skyscrapers and thriving cities, Saudi is a destination in which history and modernity are inextricably linked and endlessly beguiling.

The ancient Nabatean settlement of Hegra in AlUla
The ancient Nabatean settlement of Hegra in AlUla
A COVID-safe destination

The health and safety of our visitors, residents and citizens is our top priority at STA. We continue to work closely with the Ministry of Health, which has put in place comprehensive protocols for establishments to provide visitors and their families with a safe experience, which are aligned with the guidelines recommended by the WTTC.

Free healthcare is provided to anyone in Saudi Arabia (citizens and visitors alike) affected by COVID-19. Tracking and testing apps have been introduced to help people assess their health and manage any quarantine requirements.

The Saudi tourism e-visa process is 100% digital, ensuring the reduction of touchpoints ahead of travel and upon arrivals.

Maraya, the captivating mirrored concert hall in AlUla
Maraya, the captivating mirrored concert hall in AlUla
Visiting the Kingdom is easier than ever with Saudi’s e-Visa program

Saudi opened its doors and hearts to the world of leisure tourism in September 2019 with the launch of its tourism e-visa service. And before the global ban on international travel in response to the coronavirus pandemic, it was the fastest growing tourist destination in the world, according to the World Travel & Tourism Council (WTTC) Economic Impact Report.

Quick facts:

The Saudi e-Visa process is 100% digital.

It is a multiple-entry visa valid for a year, allowing tourists to stay for up to 90 days per visit, and up to 180 days per year.

Tourists from 49 eligible countries can apply for a tourist visa online through the fast and easy-to-use e-Visa portal ahead of their trip, or upon arrival in Saudi Arabia through visa kiosks at immigration.

Tourists from other countries should apply for a consulate visa through Saudi embassies and consulates abroad.

Visitors from any country can gain a tourism visa-on-arrival if they have an activated and valid US, UK or Schengen visa and are travelling with a Saudi national airline (Saudia, Flynas or Flydeal).

Tourism visas cost SAR 440 plus VAT and are inclusive of mandatory health insurance.

Al Ahsa Oasis, a relaxing escape with over 30 million palm trees
Al Ahsa Oasis, a relaxing escape with over 30 million palm trees
Introducing STA’s UK & Irish Trade Office

As Saudi Tourism Authority's first-ever trade office in the UK & Ireland, we look forward to sharing Saudi Arabia with the world, telling amazing stories of the exceptionally diverse experiences available in the Kingdom, capturing hearts, minds and imaginations along the way. Our dedicated team is here to work alongside and support the travel trade in introducing the Kingdom to the UK and Ireland, and welcoming the world to Arabia. Together we have the opportunity to tap-in to this unmatched potential, amplifying Saudi as a leading travel destination and ultimately growing bookings, visitation and spend. Please don’t hesitate to get in touch at if you have any questions or we can support you in any way.

Meet the team:

Samuel Hancock, Country Manager

Hannah Norris, Trade Development Manager

Aspen Barker, Trade Executive

Shipwrecks and untouched coral reefs are plentiful in Saudi’s Red Sea
Shipwrecks and untouched coral reefs are plentiful in Saudi’s Red Sea
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